Changing role of women in Saudi advertising
Saudi vision 2030 brought many socio-economic reforms in Saudi Arabia, the advertising scenario in the Kingdom is also expected to change. Women's right to drive a car is one of the most significant iconic reforms any country might have witnessed during many decades. Traditionally, Saudi women...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2023-01-01
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Series: | E3S Web of Conferences |
Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/57/e3sconf_ebwff2023_06047.pdf |