Changing role of women in Saudi advertising

Saudi vision 2030 brought many socio-economic reforms in Saudi Arabia, the advertising scenario in the Kingdom is also expected to change. Women's right to drive a car is one of the most significant iconic reforms any country might have witnessed during many decades. Traditionally, Saudi women...

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Bibliographic Details
Main Authors: AboAlsamh Hoda Mahmoud, Siddiqui Kamran, Alahmadi Marwah
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/57/e3sconf_ebwff2023_06047.pdf

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