Emmanuel Macron facing Covid-19: A president in search of image repair
How can a political leader impose unusual demands in a democracy in the face of Covid-19 when he was already arousing a great deal of mistrust, long before this crisis, because of a distorted image that undermines his legitimacy and authority in the public sphere? This article identifies the discurs...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
University of Tel-Aviv
2022-04-01
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| Series: | Argumentation et Analyse du Discours |
| Subjects: | |
| Online Access: | http://journals.openedition.org/aad/6423 |
| _version_ | 1818230420389494784 |
|---|---|
| author | Keren Sadoun-Kerber Stéphane Wahnich |
| author_facet | Keren Sadoun-Kerber Stéphane Wahnich |
| author_sort | Keren Sadoun-Kerber |
| collection | DOAJ |
| description | How can a political leader impose unusual demands in a democracy in the face of Covid-19 when he was already arousing a great deal of mistrust, long before this crisis, because of a distorted image that undermines his legitimacy and authority in the public sphere? This article identifies the discursive steps taken by the French President to repair his image in his first two addresses on the Coronavirus. It shows that his strategies of image repair are indirect and differ from those listed on the subject in scholarly literature. Emmanuel Macron’s objective is to strengthen his weakened legitimacy and build his position of authority. These two concepts are clearly distinguished in the analysis proposed here and are important axes for the re-elaboration of the President’s ethos, whose objective is to increase the confidence of the French in his leadership and in the measures announced to stem the pandemic. |
| first_indexed | 2024-12-12T10:34:13Z |
| format | Article |
| id | doaj.art-024eb507c1a44355b777bd59183ddf34 |
| institution | Directory Open Access Journal |
| issn | 1565-8961 |
| language | fra |
| last_indexed | 2024-12-12T10:34:13Z |
| publishDate | 2022-04-01 |
| publisher | University of Tel-Aviv |
| record_format | Article |
| series | Argumentation et Analyse du Discours |
| spelling | doaj.art-024eb507c1a44355b777bd59183ddf342022-12-22T00:27:16ZfraUniversity of Tel-AvivArgumentation et Analyse du Discours1565-89612022-04-012810.4000/aad.6423Emmanuel Macron facing Covid-19: A president in search of image repairKeren Sadoun-KerberStéphane WahnichHow can a political leader impose unusual demands in a democracy in the face of Covid-19 when he was already arousing a great deal of mistrust, long before this crisis, because of a distorted image that undermines his legitimacy and authority in the public sphere? This article identifies the discursive steps taken by the French President to repair his image in his first two addresses on the Coronavirus. It shows that his strategies of image repair are indirect and differ from those listed on the subject in scholarly literature. Emmanuel Macron’s objective is to strengthen his weakened legitimacy and build his position of authority. These two concepts are clearly distinguished in the analysis proposed here and are important axes for the re-elaboration of the President’s ethos, whose objective is to increase the confidence of the French in his leadership and in the measures announced to stem the pandemic.http://journals.openedition.org/aad/6423authorityCovid-19Emmanuel Macronethosimage repairlegitimacy |
| spellingShingle | Keren Sadoun-Kerber Stéphane Wahnich Emmanuel Macron facing Covid-19: A president in search of image repair Argumentation et Analyse du Discours authority Covid-19 Emmanuel Macron ethos image repair legitimacy |
| title | Emmanuel Macron facing Covid-19: A president in search of image repair |
| title_full | Emmanuel Macron facing Covid-19: A president in search of image repair |
| title_fullStr | Emmanuel Macron facing Covid-19: A president in search of image repair |
| title_full_unstemmed | Emmanuel Macron facing Covid-19: A president in search of image repair |
| title_short | Emmanuel Macron facing Covid-19: A president in search of image repair |
| title_sort | emmanuel macron facing covid 19 a president in search of image repair |
| topic | authority Covid-19 Emmanuel Macron ethos image repair legitimacy |
| url | http://journals.openedition.org/aad/6423 |
| work_keys_str_mv | AT kerensadounkerber emmanuelmacronfacingcovid19apresidentinsearchofimagerepair AT stephanewahnich emmanuelmacronfacingcovid19apresidentinsearchofimagerepair |