Information, trust and market outlet choice for vegetables: The case study in Ho Chi Minh City
Being dominated by the traditional markets after a long time, the retail market for vegetables has recently experienced a dramatic change, as Ho Chi Minh City consumers start moving toward modern store formats such as supermarkets and mini-supermarkets. One of the reasons is that the traditional ret...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1616 |
| _version_ | 1818362248479899648 |
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| author | Lê Thị Tuyết Thanh |
| author_facet | Lê Thị Tuyết Thanh |
| author_sort | Lê Thị Tuyết Thanh |
| collection | DOAJ |
| description | Being dominated by the traditional markets after a long time, the retail market for vegetables has recently experienced a dramatic change, as Ho Chi Minh City consumers start moving toward modern store formats such as supermarkets and mini-supermarkets. One of the reasons is that the traditional retail channels fail to assure food safety. This study analyzes the impacts of (1) trust in sellers and governance concerning food safety and (2) channels of information related to food safety, on the frequency of purchasing vegetables at different retail channels. Data collected from a survey of 254 vegetable purchasers in Ho Chi Minh City was analyzed using the Seemingly Unrelated Negative Binomial Regression. The results indicate that those who trust food safety governance tend to purchase vegetables more frequently at traditional markets, and thus enhancing food safety governance would improve the performance of traditional markets. In addition, those who seek information related to food safety from radio and television tend to purchase vegetables more frequently at supermarkets. Finally, purchasers are driven to vegetable specialty stores by word of mouth and therefore these stores may attract more purchasers via this information channel. |
| first_indexed | 2024-12-13T21:29:34Z |
| format | Article |
| id | doaj.art-0268a729e6a24e87baf6cd3088aa8f27 |
| institution | Directory Open Access Journal |
| issn | 2734-9306 2734-9578 |
| language | Vietnamese |
| last_indexed | 2024-12-13T21:29:34Z |
| publishDate | 2020-06-01 |
| publisher | TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| spelling | doaj.art-0268a729e6a24e87baf6cd3088aa8f272022-12-21T23:30:52ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782020-06-0113120221810.46223/HCMCOUJS.econ.vi.13.1.1616.20181275Information, trust and market outlet choice for vegetables: The case study in Ho Chi Minh CityLê Thị Tuyết Thanh0Trường Cao đẳng Công Thương Thành phố Hồ Chí MinhBeing dominated by the traditional markets after a long time, the retail market for vegetables has recently experienced a dramatic change, as Ho Chi Minh City consumers start moving toward modern store formats such as supermarkets and mini-supermarkets. One of the reasons is that the traditional retail channels fail to assure food safety. This study analyzes the impacts of (1) trust in sellers and governance concerning food safety and (2) channels of information related to food safety, on the frequency of purchasing vegetables at different retail channels. Data collected from a survey of 254 vegetable purchasers in Ho Chi Minh City was analyzed using the Seemingly Unrelated Negative Binomial Regression. The results indicate that those who trust food safety governance tend to purchase vegetables more frequently at traditional markets, and thus enhancing food safety governance would improve the performance of traditional markets. In addition, those who seek information related to food safety from radio and television tend to purchase vegetables more frequently at supermarkets. Finally, purchasers are driven to vegetable specialty stores by word of mouth and therefore these stores may attract more purchasers via this information channel.https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1616an toàn thực phẩmlựa chọn nơi muarau |
| spellingShingle | Lê Thị Tuyết Thanh Information, trust and market outlet choice for vegetables: The case study in Ho Chi Minh City Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh an toàn thực phẩm lựa chọn nơi mua rau |
| title | Information, trust and market outlet choice for vegetables: The case study in Ho Chi Minh City |
| title_full | Information, trust and market outlet choice for vegetables: The case study in Ho Chi Minh City |
| title_fullStr | Information, trust and market outlet choice for vegetables: The case study in Ho Chi Minh City |
| title_full_unstemmed | Information, trust and market outlet choice for vegetables: The case study in Ho Chi Minh City |
| title_short | Information, trust and market outlet choice for vegetables: The case study in Ho Chi Minh City |
| title_sort | information trust and market outlet choice for vegetables the case study in ho chi minh city |
| topic | an toàn thực phẩm lựa chọn nơi mua rau |
| url | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1616 |
| work_keys_str_mv | AT lethituyetthanh informationtrustandmarketoutletchoiceforvegetablesthecasestudyinhochiminhcity |