The De-marketing Strategies as a Vital Resolve of Antibiotics Misuse Dilemma

Developing resistance to the currently available antimicrobial agents, particularly anti-Bacterial, is a worrying issue that rises highly worldwide. Communities, health workers, and government officials around the world are joining in, calling for overuse and misuse of antibiotics to stop. The phra...

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Main Authors: Ali Al-Samydai, Mahmood Jasim AL-Samydai, Maha N. Abu Hajleh, Ihab Ali Qrimea, Abdul Azez Badir Alindawy, Lidia Kamal Al-Halaseh, Rudaina Othman Yousif
Format: Article
Language:English
Published: Journal of Pure and Applied Microbiology 2021-12-01
Series:Journal of Pure and Applied Microbiology
Subjects:
Online Access:https://microbiologyjournal.org/the-de-marketing-strategies-as-a-vital-resolve-of-antibiotics-misuse-dilemma/
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author Ali Al-Samydai
Mahmood Jasim AL-Samydai
Maha N. Abu Hajleh
Ihab Ali Qrimea
Abdul Azez Badir Alindawy
Lidia Kamal Al-Halaseh
Rudaina Othman Yousif
author_facet Ali Al-Samydai
Mahmood Jasim AL-Samydai
Maha N. Abu Hajleh
Ihab Ali Qrimea
Abdul Azez Badir Alindawy
Lidia Kamal Al-Halaseh
Rudaina Othman Yousif
author_sort Ali Al-Samydai
collection DOAJ
description Developing resistance to the currently available antimicrobial agents, particularly anti-Bacterial, is a worrying issue that rises highly worldwide. Communities, health workers, and government officials around the world are joining in, calling for overuse and misuse of antibiotics to stop. The phrase “de-marketing” indicates a strategy that drives to organize the form and the level of the current and future demand; not only that, but rationalizes it by organizations (profit, non-profit organizations as well as governments) specified to discourage and minimize activities of organizations about selling, distribution, using, and advertising… etc. It is to conduct an investigation of the potential impact of de-marketing in both controlling and minimizing the antibiotic misusage in Jordan. The essential purpose of the current analysis research is to manifest the contribution of the general demarketing strategy in influencing the attitude of consumers towards rationalization of taking antibiotics through regular medications, which is under the supervision and recommendations of professional doctors. In this article, we focused on those secondary resources derived from the published literature. Besides, we relied on the output of 450 consumers’ interactions and responses to our 19 questions distributed as a survey with consideration to the general ethics. The model of our study was designed based on the preliminary information collected from exploration study. The insight statistical analysis confirmed a attitude towards rationalization of taking antibiotics without doctor supervision (off prescription) that properly will raise the issue of antibiotics misuse along with its severe and dangerous side effects which will have a possible reduction of the undesirable and toxic effects after misusing the drugs. Moreover, this strategy would have a positive impact in lowering eco-toxicity of antibiotics misuse to words non-target aquatic organisms; plants or sediment and soil-inhabiting organisms. In conclusion, The problem of antibiotic resistance can be minimized only by concerted efforts of all members of society for ensuring the continued efficiency of antibiotics, the demarketing strategy shows a promising approach which could be used by any interested parties working to develop policies, strategies, interventions or campaigns to reduce antibiotic resistance.
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spelling doaj.art-02795c54efdb4ed3a51d44b61a8838592022-12-21T22:42:56ZengJournal of Pure and Applied MicrobiologyJournal of Pure and Applied Microbiology0973-75102581-690X2021-12-011541898190610.22207/JPAM.15.4.11The De-marketing Strategies as a Vital Resolve of Antibiotics Misuse DilemmaAli Al-Samydaihttps://orcid.org/0000-0003-0093-2310Mahmood Jasim AL-Samydaihttps://orcid.org/0000-0003-1651-1334Maha N. Abu Hajlehhttps://orcid.org/0000-0001-5759-3538Ihab Ali Qrimeahttps://orcid.org/0000-0002-2283-2516Abdul Azez Badir AlindawyLidia Kamal Al-Halasehhttps://orcid.org/0000-0002-2635-3619Rudaina Othman Yousifhttps://orcid.org/0000-0002-3335-1814Developing resistance to the currently available antimicrobial agents, particularly anti-Bacterial, is a worrying issue that rises highly worldwide. Communities, health workers, and government officials around the world are joining in, calling for overuse and misuse of antibiotics to stop. The phrase “de-marketing” indicates a strategy that drives to organize the form and the level of the current and future demand; not only that, but rationalizes it by organizations (profit, non-profit organizations as well as governments) specified to discourage and minimize activities of organizations about selling, distribution, using, and advertising… etc. It is to conduct an investigation of the potential impact of de-marketing in both controlling and minimizing the antibiotic misusage in Jordan. The essential purpose of the current analysis research is to manifest the contribution of the general demarketing strategy in influencing the attitude of consumers towards rationalization of taking antibiotics through regular medications, which is under the supervision and recommendations of professional doctors. In this article, we focused on those secondary resources derived from the published literature. Besides, we relied on the output of 450 consumers’ interactions and responses to our 19 questions distributed as a survey with consideration to the general ethics. The model of our study was designed based on the preliminary information collected from exploration study. The insight statistical analysis confirmed a attitude towards rationalization of taking antibiotics without doctor supervision (off prescription) that properly will raise the issue of antibiotics misuse along with its severe and dangerous side effects which will have a possible reduction of the undesirable and toxic effects after misusing the drugs. Moreover, this strategy would have a positive impact in lowering eco-toxicity of antibiotics misuse to words non-target aquatic organisms; plants or sediment and soil-inhabiting organisms. In conclusion, The problem of antibiotic resistance can be minimized only by concerted efforts of all members of society for ensuring the continued efficiency of antibiotics, the demarketing strategy shows a promising approach which could be used by any interested parties working to develop policies, strategies, interventions or campaigns to reduce antibiotic resistance.https://microbiologyjournal.org/the-de-marketing-strategies-as-a-vital-resolve-of-antibiotics-misuse-dilemma/advertising campaignantibiotics misusetoxicityattitudemedicationsconsumptiondemarketing strategy
spellingShingle Ali Al-Samydai
Mahmood Jasim AL-Samydai
Maha N. Abu Hajleh
Ihab Ali Qrimea
Abdul Azez Badir Alindawy
Lidia Kamal Al-Halaseh
Rudaina Othman Yousif
The De-marketing Strategies as a Vital Resolve of Antibiotics Misuse Dilemma
Journal of Pure and Applied Microbiology
advertising campaign
antibiotics misuse
toxicity
attitude
medications
consumption
demarketing strategy
title The De-marketing Strategies as a Vital Resolve of Antibiotics Misuse Dilemma
title_full The De-marketing Strategies as a Vital Resolve of Antibiotics Misuse Dilemma
title_fullStr The De-marketing Strategies as a Vital Resolve of Antibiotics Misuse Dilemma
title_full_unstemmed The De-marketing Strategies as a Vital Resolve of Antibiotics Misuse Dilemma
title_short The De-marketing Strategies as a Vital Resolve of Antibiotics Misuse Dilemma
title_sort de marketing strategies as a vital resolve of antibiotics misuse dilemma
topic advertising campaign
antibiotics misuse
toxicity
attitude
medications
consumption
demarketing strategy
url https://microbiologyjournal.org/the-de-marketing-strategies-as-a-vital-resolve-of-antibiotics-misuse-dilemma/
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