Corporate strategy and the organizational structure of companies in international business
The aim of this paper is to illuminate the importance of corporate strategy and organizational structure as crucial variables for successful international business. We wanted to point out that companies, in order to exploit opportunities in international environment, must develop a high level of con...
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| Format: | Article |
| Language: | English |
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Faculty of Economics, Belgrade
2004-01-01
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| Series: | Ekonomski Anali |
| Online Access: | http://www.doiserbia.nb.rs/img/doi/0013-3264/2004/0013-32640460177A.pdf |
| Summary: | The aim of this paper is to illuminate the importance of corporate strategy and organizational structure as crucial variables for successful international business. We wanted to point out that companies, in order to exploit opportunities in international environment, must develop a high level of consent between the applied strategy and the model of organizational structure. Today all organizations, no matter how big they are, are affected by the international environment and its management must consider very carefully the benefits and costs of alternative strategies and the corresponding models of organizational structure. |
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| ISSN: | 0013-3264 |