Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity

This study investigates the impact of brand experience (BE) on customer loyalty (CL) and examines the possible mediating effect of brand authenticity (BA) and the moderating effect of frequency of visits on the original relationship between BE and CL in dental practices. A descriptive, deductive, an...

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Bibliographic Details
Main Authors:	Ghaith Al-Abdallah, Jegr Ababakr
Format:	Article
Language:	English
Published:	Wiley 2023-01-01
Series:	International Journal of Dentistry
Online Access:	http://dx.doi.org/10.1155/2023/2541243

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