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mso-font-signature:-1610611985 1107304683 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-unhide:no; mso-style-qformat:yes; mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 3.0cm 70.85pt 3.0cm; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} --> <!--[endif] --> <p class="MsoNormal" style="text-align: justify;"><strong>RESUMO</strong></p> <p class="MsoNormal" style="text-align: justify;"><span>A logística reversa é um processo de planejamento, implementação e controle da eficiência e custo efetivo do fluxo de matérias-primas, produtos em processo e produtos prontos e informações relacionadas ao produto, do ponto de consumo para o ponto de origem do produto, com a finalidade de recuperar o valor ou destinar à apropriada disposição, com um enfoque ambientalmente correto. No setor de fabricação e comercialização de produtos informáticos os sistemas de logística reversa são implementados cada vez mais com a finalidade de reaproveitar os produtos depois do fim de vida útil, como uma via rentável de redução de custos, maximizando o uso de matérias-primas que impactam diretamente na redução de lixo informático. O presente artigo busca identificar como é o processo de logística reversa de produtos informáticos aplicado por uma empresa Atacadista. Através de um estudo de caso identificou-se que a empresa utiliza um sistema de logística reversa de pós-venda parcial para produtos com defeitos de fábrica que são revalorizados por meio de remanufatura, reuso e venda de produtos ou peças em mercados secundários. Além disso, observou-se que não existe reciclagem para a separação e aproveitamento de materiais primários, sendo que as peças que poderiam ser recicladas vão diretamente para um aterro.</span></p> <p class="MsoNormal" style="text-align: justify;"><span> </span></p> <p class="MsoNormal" style="text-align: justify;"><strong><span>Palavras-Chave</span></strong></p> <p class="MsoNormal" style="text-align: justify;"><span>logística reversa, produtos informáticos, lixo informático.</span></p> <p class="MsoNormal" style="text-align: justify;"><span> </span></p> <p class="MsoNormal" style="margin-bottom: 3pt; text-align: justify; line-height: 14pt;"><strong><span lang="EN-US">ABSTRACT</span></strong></p> <p class="MsoNormal" style="text-align: justify;"><span lang="EN-US">Reverse logistics is a process of planning, implementation and control of efficiency, and cost effective of the raw material flows, goods in process, ready products and information related to product. From the consumption point to the origin point, with aim to recover the product in an environmentally correct way. In the computer manufacture and marketing sector, reverse logistic systems are increasingly implemented in order to reuse the products after the end of life for decrease costs, maximizing the use of raw materials that directly impact on the reduction of computer waste. This article seeks to identify how the process of reverse logistic of computer products is applied by a wholesaler. A case study identified that the company uses a reverse logistic system to defect products which are revalued by remanufacture, reuse and sale of products or parts in secondary markets. Moreover, there is no separation for recycling and use of primary materials and the parts that could be recycled goes directly to a landfill.</span></p> <p class="MsoNormal" style="text-align: justify;"><span lang="EN-US"> </span></p> <p class="MsoNormal" style="text-align: justify;"><strong><span lang="EN-US">Keywords</span></strong></p> <p class="MsoNormal" style="text-align: justify;"><span lang="EN-US">reverse logistics, informatics products, computer trash.<strong></strong></span></p>
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