ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG
One area that becomes a business center in the city of Semarang is Simpang Lima. Business activities are quite high in the region resulted in many emerging informal sector. For that purpose the study was to determine the effect of location, price and service to customer satisfaction. The study was c...
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| Format: | Article |
| Language: | English |
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Department of Business Administration, Diponegoro University
2016-12-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/12719 |
| _version_ | 1798002267421409280 |
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| author | Reni Shita Dewi |
| author_facet | Reni Shita Dewi |
| author_sort | Reni Shita Dewi |
| collection | DOAJ |
| description | One area that becomes a business center in the city of Semarang is Simpang Lima. Business activities are quite high in the region resulted in many emerging informal sector. For that purpose the study was to determine the effect of location, price and service to customer satisfaction. The study was conducted in Semarang Simpang Lima Region with a sample of 100 consumers who visit and eat in Simpang Lima area for at least five (5) times in three (3) months. The results showed that the location, price and service affects customer satisfaction. Choosing the right location will enable customers to get the products sold. The appropriate price according to market prices make consumers want to buy the products offered. Likewise with the service, the more responsive the merchant in serving consumers will lead to consumers feel happy and satisfied. The variables that have the greatest influence is variable service. Advice given is the availability of parking space, considering when the weekend there is accumulation of the vehicle up to the road shoulder which causes congestion. Furthermore to improving service delivery problems, The City Goverment especially Dinas Pasar should to provide training to PKL related with satisfactory services for consumers. |
| first_indexed | 2024-04-11T11:49:23Z |
| format | Article |
| id | doaj.art-02bd6c98a2184ad69beed67e56ca57db |
| institution | Directory Open Access Journal |
| issn | 2252-3294 2548-4923 |
| language | English |
| last_indexed | 2024-04-11T11:49:23Z |
| publishDate | 2016-12-01 |
| publisher | Department of Business Administration, Diponegoro University |
| record_format | Article |
| series | Jurnal Administrasi Bisnis |
| spelling | doaj.art-02bd6c98a2184ad69beed67e56ca57db2022-12-22T04:25:25ZengDepartment of Business Administration, Diponegoro UniversityJurnal Administrasi Bisnis2252-32942548-49232016-12-0151132310.14710/jab.v5i1.127199924ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANGReni Shita Dewi0Departemen Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro, IndonesiaOne area that becomes a business center in the city of Semarang is Simpang Lima. Business activities are quite high in the region resulted in many emerging informal sector. For that purpose the study was to determine the effect of location, price and service to customer satisfaction. The study was conducted in Semarang Simpang Lima Region with a sample of 100 consumers who visit and eat in Simpang Lima area for at least five (5) times in three (3) months. The results showed that the location, price and service affects customer satisfaction. Choosing the right location will enable customers to get the products sold. The appropriate price according to market prices make consumers want to buy the products offered. Likewise with the service, the more responsive the merchant in serving consumers will lead to consumers feel happy and satisfied. The variables that have the greatest influence is variable service. Advice given is the availability of parking space, considering when the weekend there is accumulation of the vehicle up to the road shoulder which causes congestion. Furthermore to improving service delivery problems, The City Goverment especially Dinas Pasar should to provide training to PKL related with satisfactory services for consumers.https://ejournal.undip.ac.id/index.php/janis/article/view/12719location, price, service and customer satisfaction |
| spellingShingle | Reni Shita Dewi ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG Jurnal Administrasi Bisnis location, price, service and customer satisfaction |
| title | ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG |
| title_full | ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG |
| title_fullStr | ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG |
| title_full_unstemmed | ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG |
| title_short | ANALISIS KEPUASAN KONSUMEN PADA PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA SEMARANG |
| title_sort | analisis kepuasan konsumen pada pedagang kaki lima di kawasan simpang lima semarang |
| topic | location, price, service and customer satisfaction |
| url | https://ejournal.undip.ac.id/index.php/janis/article/view/12719 |
| work_keys_str_mv | AT renishitadewi analisiskepuasankonsumenpadapedagangkakilimadikawasansimpanglimasemarang |