Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?

Athlete advocacy is recognized as an important method of persuading the public on social issues, and it demonstrates the role of athletes in achieving racial justice. However, how athlete advocacy can gain the persuasiveness to encourage public involvement remains unclear. This study investigates ho...

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Main Authors: Waku Ogiso, Hiroaki Funahashi, Yoshiyuki Mano
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Social Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-0760/11/8/372
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author Waku Ogiso
Hiroaki Funahashi
Yoshiyuki Mano
author_facet Waku Ogiso
Hiroaki Funahashi
Yoshiyuki Mano
author_sort Waku Ogiso
collection DOAJ
description Athlete advocacy is recognized as an important method of persuading the public on social issues, and it demonstrates the role of athletes in achieving racial justice. However, how athlete advocacy can gain the persuasiveness to encourage public involvement remains unclear. This study investigates how the evaluation of an advocate athlete functions to encourage public issue involvement, focusing on Naomi Osaka’s racial advocacy. In particular, driven by balance theory and attribution theory, this study examines the effects of five sociopsychological factors on public involvement in racial issues: perceived credibility, hypocrisy, cause fit, effort expended, and role model status of advocate athletes. Data were collected from a cross-sectional online survey of 855 Japanese adults who were aware of Osaka’s advocacy. The findings highlight that public involvement in racial issues is significantly associated with the evaluations of the athlete’s credibility and hypocrisy. These evaluations are further influenced by perceptions of the athlete’s cause fit and role model status. This study enriches the literature on the management of sports for social change by demonstrating the importance of source evaluation in athlete advocacy in achieving advocacy outcomes. Our evidence implies that athletes looking to promote racial justice issues should effectively be seen as credible, knowledgeable, and non-hypocritical in their issue advocacy.
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spelling doaj.art-02d517f3b3ea442e85337f69613227be2023-12-03T14:28:41ZengMDPI AGSocial Sciences2076-07602022-08-0111837210.3390/socsci11080372Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?Waku Ogiso0Hiroaki Funahashi1Yoshiyuki Mano2Graduate School of Sport Sciences, Waseda University, Nishitokyo 202-0021, JapanSchool of Health and Sport Sciences, Chukyo University, Toyota 470-0393, JapanFaculty of Sport Sciences, Waseda University, Nishitokyo 202-0021, JapanAthlete advocacy is recognized as an important method of persuading the public on social issues, and it demonstrates the role of athletes in achieving racial justice. However, how athlete advocacy can gain the persuasiveness to encourage public involvement remains unclear. This study investigates how the evaluation of an advocate athlete functions to encourage public issue involvement, focusing on Naomi Osaka’s racial advocacy. In particular, driven by balance theory and attribution theory, this study examines the effects of five sociopsychological factors on public involvement in racial issues: perceived credibility, hypocrisy, cause fit, effort expended, and role model status of advocate athletes. Data were collected from a cross-sectional online survey of 855 Japanese adults who were aware of Osaka’s advocacy. The findings highlight that public involvement in racial issues is significantly associated with the evaluations of the athlete’s credibility and hypocrisy. These evaluations are further influenced by perceptions of the athlete’s cause fit and role model status. This study enriches the literature on the management of sports for social change by demonstrating the importance of source evaluation in athlete advocacy in achieving advocacy outcomes. Our evidence implies that athletes looking to promote racial justice issues should effectively be seen as credible, knowledgeable, and non-hypocritical in their issue advocacy.https://www.mdpi.com/2076-0760/11/8/372athlete advocacysocial influencepublic involvementBlack Lives Matterracial justiceinterpersonal persuasion
spellingShingle Waku Ogiso
Hiroaki Funahashi
Yoshiyuki Mano
Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?
Social Sciences
athlete advocacy
social influence
public involvement
Black Lives Matter
racial justice
interpersonal persuasion
title Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?
title_full Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?
title_fullStr Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?
title_full_unstemmed Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?
title_short Examining the Role of Source Evaluation in Athlete Advocacy: How Can Advocate Athletes Inspire Public Involvement in Racial Issues?
title_sort examining the role of source evaluation in athlete advocacy how can advocate athletes inspire public involvement in racial issues
topic athlete advocacy
social influence
public involvement
Black Lives Matter
racial justice
interpersonal persuasion
url https://www.mdpi.com/2076-0760/11/8/372
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AT yoshiyukimano examiningtheroleofsourceevaluationinathleteadvocacyhowcanadvocateathletesinspirepublicinvolvementinracialissues