The Influence of Live Streaming Shopping, Twin Date Promotion, and E-WOM on Gen Z Shopee Users' Impulse Buying in Surabaya
This study explores how live streaming shopping, twin event promotions, and E-WOM impact impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is intended to serve as a scholarly reference for future research. The study employed a quantitative descriptive approach, utilizi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5480 |