Inclusive Business - What It Is All About? Managing Inclusive Companies

Following the challenges we face today, the inclusive business models are future business models through which the Millennium Development Goals can be fostered and strengthen. These are the models which, through their strategic orientation on inclusivity, include low income communities in their valu...

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Main Authors: Tea Golja, Samanta Požega
Format: Article
Language:English
Published: EconJournals 2012-01-01
Series:International Review of Management and Marketing
Subjects:
Online Access:http://www.econjournals.com/index.php/irmm/article/view/95/82
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author Tea Golja
Samanta Požega
author_facet Tea Golja
Samanta Požega
author_sort Tea Golja
collection DOAJ
description Following the challenges we face today, the inclusive business models are future business models through which the Millennium Development Goals can be fostered and strengthen. These are the models which, through their strategic orientation on inclusivity, include low income communities in their value chain. This can be done through combining variety of strategies which all have two common points – recognition of stakeholders and adjustment of the product to the target market. The paper presents the analysis of inclusive markets. Hence, the research results show the dispersion of inclusive businesses worldwide, type of the organization, sector coverage, and contribution to MDGs as well as the particular way of inclusion of low income communities in their value chain. The aim is to present how inclusive business benefits not only the low income societies, but the companies that operate in this way as well.
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spelling doaj.art-02db351405924b009310429eaccf33c22023-02-15T16:07:11ZengEconJournalsInternational Review of Management and Marketing2146-44052012-01-01212242Inclusive Business - What It Is All About? Managing Inclusive CompaniesTea GoljaSamanta PožegaFollowing the challenges we face today, the inclusive business models are future business models through which the Millennium Development Goals can be fostered and strengthen. These are the models which, through their strategic orientation on inclusivity, include low income communities in their value chain. This can be done through combining variety of strategies which all have two common points – recognition of stakeholders and adjustment of the product to the target market. The paper presents the analysis of inclusive markets. Hence, the research results show the dispersion of inclusive businesses worldwide, type of the organization, sector coverage, and contribution to MDGs as well as the particular way of inclusion of low income communities in their value chain. The aim is to present how inclusive business benefits not only the low income societies, but the companies that operate in this way as well.http://www.econjournals.com/index.php/irmm/article/view/95/82Inclusive business organizationsMDGsInclusive business modelsBase of the Pyramid strategy
spellingShingle Tea Golja
Samanta Požega
Inclusive Business - What It Is All About? Managing Inclusive Companies
International Review of Management and Marketing
Inclusive business organizations
MDGs
Inclusive business models
Base of the Pyramid strategy
title Inclusive Business - What It Is All About? Managing Inclusive Companies
title_full Inclusive Business - What It Is All About? Managing Inclusive Companies
title_fullStr Inclusive Business - What It Is All About? Managing Inclusive Companies
title_full_unstemmed Inclusive Business - What It Is All About? Managing Inclusive Companies
title_short Inclusive Business - What It Is All About? Managing Inclusive Companies
title_sort inclusive business what it is all about managing inclusive companies
topic Inclusive business organizations
MDGs
Inclusive business models
Base of the Pyramid strategy
url http://www.econjournals.com/index.php/irmm/article/view/95/82
work_keys_str_mv AT teagolja inclusivebusinesswhatitisallaboutmanaginginclusivecompanies
AT samantapozega inclusivebusinesswhatitisallaboutmanaginginclusivecompanies