Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya
Lapis kukus pahlawan is known as a typical Surabaya food whose official branches are spread in several corners of the city. The high competition in the culinary industry in the cake business has resulted in increasingly fierce market competition. This triggers Lapis kukus pahlawan surabaya to unders...
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| Format: | Article |
| Language: | English |
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Universitas Trunojoyo Madura
2021-11-01
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| Series: | Jurnal Pamator |
| Subjects: | |
| Online Access: | https://journal.trunojoyo.ac.id/pamator/article/view/11014 |
| _version_ | 1797975633695866880 |
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| author | Fira Feriyadita Novi Diana Badrut Tamami |
| author_facet | Fira Feriyadita Novi Diana Badrut Tamami |
| author_sort | Fira Feriyadita |
| collection | DOAJ |
| description | Lapis kukus pahlawan is known as a typical Surabaya food whose official branches are spread in several corners of the city. The high competition in the culinary industry in the cake business has resulted in increasingly fierce market competition. This triggers Lapis kukus pahlawan surabaya to understand the characteristics and behavior of consumers. The purpose of this study are to understand the consumer characteristics of lapis kukus pahlawan surabaya and to analyze the influence of consumer behavior on purchasing decisions of lapis kukus pahlawan surabaya. The analytical method used in this research is quantitative descriptive analysis using multiple linear regression test. The results of the study explain that the majority of consumers of lapis kukus pahlawan surabaya are aged 17-25 years, female, working as a private employee from Surabaya, Sidoarjo Bangkalan, income per month is less than 1,000,000 and the last education is high school / equivalent. Simultaneously, cultural factors, social factors, personal factors and psychological factors influence consumer purchasing decisions. While partially cultural, social, personal and psychological factors influence purchasing decisions, but the most dominant are psychological factors. The resulting implication is to create an effective marketing strategy to attract consumer buying interest. |
| first_indexed | 2024-04-11T04:38:39Z |
| format | Article |
| id | doaj.art-02e341978d0344488f772522bde3e9fd |
| institution | Directory Open Access Journal |
| issn | 1829-7935 2654-7856 |
| language | English |
| last_indexed | 2024-04-11T04:38:39Z |
| publishDate | 2021-11-01 |
| publisher | Universitas Trunojoyo Madura |
| record_format | Article |
| series | Jurnal Pamator |
| spelling | doaj.art-02e341978d0344488f772522bde3e9fd2022-12-28T07:44:21ZengUniversitas Trunojoyo MaduraJurnal Pamator1829-79352654-78562021-11-0114212814010.21107/pamator.v14i2.110145665Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan SurabayaFira Feriyadita0Novi Diana Badrut TamamiUniversitas Trunojoyo MaduraLapis kukus pahlawan is known as a typical Surabaya food whose official branches are spread in several corners of the city. The high competition in the culinary industry in the cake business has resulted in increasingly fierce market competition. This triggers Lapis kukus pahlawan surabaya to understand the characteristics and behavior of consumers. The purpose of this study are to understand the consumer characteristics of lapis kukus pahlawan surabaya and to analyze the influence of consumer behavior on purchasing decisions of lapis kukus pahlawan surabaya. The analytical method used in this research is quantitative descriptive analysis using multiple linear regression test. The results of the study explain that the majority of consumers of lapis kukus pahlawan surabaya are aged 17-25 years, female, working as a private employee from Surabaya, Sidoarjo Bangkalan, income per month is less than 1,000,000 and the last education is high school / equivalent. Simultaneously, cultural factors, social factors, personal factors and psychological factors influence consumer purchasing decisions. While partially cultural, social, personal and psychological factors influence purchasing decisions, but the most dominant are psychological factors. The resulting implication is to create an effective marketing strategy to attract consumer buying interest.https://journal.trunojoyo.ac.id/pamator/article/view/11014behavior of consumers, lapis kukus pahlawan, multiple linear regression |
| spellingShingle | Fira Feriyadita Novi Diana Badrut Tamami Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya Jurnal Pamator behavior of consumers, lapis kukus pahlawan, multiple linear regression |
| title | Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya |
| title_full | Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya |
| title_fullStr | Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya |
| title_full_unstemmed | Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya |
| title_short | Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya |
| title_sort | perilaku konsumen terhadap keputusan pembelian lapis kukus pahlawan surabaya |
| topic | behavior of consumers, lapis kukus pahlawan, multiple linear regression |
| url | https://journal.trunojoyo.ac.id/pamator/article/view/11014 |
| work_keys_str_mv | AT firaferiyadita perilakukonsumenterhadapkeputusanpembelianlapiskukuspahlawansurabaya AT novidianabadruttamami perilakukonsumenterhadapkeputusanpembelianlapiskukuspahlawansurabaya |