Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept
The purpose of this study was to examine the relationship between the variable City branding and Tourist Visit Interest who have synchronized with the triple helix concept that runs in tourism in Banyuwangi district. City branding can be one way to increase Tourist Interest. The triple helix conce...
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Pariwisata NHI Bandung
2023-12-01
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| Series: | Jurnal Kepariwisataan |
| Subjects: | |
| Online Access: | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1359 |
| _version_ | 1797203340439846912 |
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| author | Ahmadintya Anggit Hanggraito Indira Nuansa Ratri Esa Riandy Cardias |
| author_facet | Ahmadintya Anggit Hanggraito Indira Nuansa Ratri Esa Riandy Cardias |
| author_sort | Ahmadintya Anggit Hanggraito |
| collection | DOAJ |
| description |
The purpose of this study was to examine the relationship between the variable City branding and Tourist Visit Interest who have synchronized with the triple helix concept that runs in tourism in Banyuwangi district. City branding can be one way to increase Tourist Interest. The triple helix concept that was built connects these two variables because there are many stakeholders whose roles were affected during the COVID-19 pandemic. The Banyuwangi District Government is running a city branding program as an effort to restore the various pillars built in to Triple Helix Model. The method used is a mixed-methods type embedded design. For quantitative data analysis using SEM-PLS with a sample of 37 people. Then, to interpret the results, a qualitative descriptive analysis is needed through the results of focus group discussions and in-depth interviews with business actors and academics as part of the triple helix. The study indicates that the relationship between branding image and tourist interest has a latent variability of 42.0% in the structural model test results. This variable relationship in the Banyuwangi Rebound program has with the triple helix concept, especially in the business sector and academics in practice during the COVID-19 pandemic.
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| first_indexed | 2024-04-24T08:17:47Z |
| format | Article |
| id | doaj.art-02fb68277db142f7a68b367a24761f1c |
| institution | Directory Open Access Journal |
| issn | 2477-3808 2721-4753 |
| language | English |
| last_indexed | 2024-04-24T08:17:47Z |
| publishDate | 2023-12-01 |
| publisher | Politeknik Pariwisata NHI Bandung |
| record_format | Article |
| series | Jurnal Kepariwisataan |
| spelling | doaj.art-02fb68277db142f7a68b367a24761f1c2024-04-17T02:53:43ZengPoliteknik Pariwisata NHI BandungJurnal Kepariwisataan2477-38082721-47532023-12-017210.34013/jk.v7i2.1359Synchronization of City Branding and Tourist Visit Interest using the Triple Helix ConceptAhmadintya Anggit Hanggraito0Indira Nuansa Ratri1Esa Riandy Cardias2Politeknik Negeri BanyuwangiPoliteknik Negeri BanyuwangiPoliteknik Negeri Banyuwangi The purpose of this study was to examine the relationship between the variable City branding and Tourist Visit Interest who have synchronized with the triple helix concept that runs in tourism in Banyuwangi district. City branding can be one way to increase Tourist Interest. The triple helix concept that was built connects these two variables because there are many stakeholders whose roles were affected during the COVID-19 pandemic. The Banyuwangi District Government is running a city branding program as an effort to restore the various pillars built in to Triple Helix Model. The method used is a mixed-methods type embedded design. For quantitative data analysis using SEM-PLS with a sample of 37 people. Then, to interpret the results, a qualitative descriptive analysis is needed through the results of focus group discussions and in-depth interviews with business actors and academics as part of the triple helix. The study indicates that the relationship between branding image and tourist interest has a latent variability of 42.0% in the structural model test results. This variable relationship in the Banyuwangi Rebound program has with the triple helix concept, especially in the business sector and academics in practice during the COVID-19 pandemic. https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1359City Brandingtriple helixmix methodsbanyuwangi reboundTourist interest |
| spellingShingle | Ahmadintya Anggit Hanggraito Indira Nuansa Ratri Esa Riandy Cardias Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept Jurnal Kepariwisataan City Branding triple helix mix methods banyuwangi rebound Tourist interest |
| title | Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept |
| title_full | Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept |
| title_fullStr | Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept |
| title_full_unstemmed | Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept |
| title_short | Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept |
| title_sort | synchronization of city branding and tourist visit interest using the triple helix concept |
| topic | City Branding triple helix mix methods banyuwangi rebound Tourist interest |
| url | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1359 |
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