Evaluation of Results from Sales Promotion Activities
An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical exa...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2007-02-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: |
http://store.ectap.ro/articole/199.pdf
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| _version_ | 1811196615102300160 |
|---|---|
| author | Olimpia Ban |
| author_facet | Olimpia Ban |
| author_sort | Olimpia Ban |
| collection | DOAJ |
| description | An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical example, we have tried to develop a "classic" evaluation model of the specialty literature. |
| first_indexed | 2024-04-12T01:01:51Z |
| format | Article |
| id | doaj.art-02fd2ecdb7f3404ab1c5aa4b4554963b |
| institution | Directory Open Access Journal |
| issn | 1841-8678 1844-0029 |
| language | English |
| last_indexed | 2024-04-12T01:01:51Z |
| publishDate | 2007-02-01 |
| publisher | General Association of Economists from Romania |
| record_format | Article |
| series | Theoretical and Applied Economics |
| spelling | doaj.art-02fd2ecdb7f3404ab1c5aa4b4554963b2022-12-22T03:54:24ZengGeneral Association of Economists from RomaniaTheoretical and Applied Economics1841-86781844-00292007-02-01XIV218418678Evaluation of Results from Sales Promotion ActivitiesOlimpia Ban0 Universitatea din Oradea An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical example, we have tried to develop a "classic" evaluation model of the specialty literature. http://store.ectap.ro/articole/199.pdf sales promotionevaluation model: Bump-Trough effect |
| spellingShingle | Olimpia Ban Evaluation of Results from Sales Promotion Activities Theoretical and Applied Economics sales promotion evaluation model: Bump-Trough effect |
| title | Evaluation of Results from Sales Promotion Activities |
| title_full | Evaluation of Results from Sales Promotion Activities |
| title_fullStr | Evaluation of Results from Sales Promotion Activities |
| title_full_unstemmed | Evaluation of Results from Sales Promotion Activities |
| title_short | Evaluation of Results from Sales Promotion Activities |
| title_sort | evaluation of results from sales promotion activities |
| topic | sales promotion evaluation model: Bump-Trough effect |
| url |
http://store.ectap.ro/articole/199.pdf
|
| work_keys_str_mv | AT olimpiaban evaluationofresultsfromsalespromotionactivities |