FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRA
This research aim to marketing actors, pattern of marketing channels and marketing efficiency of bambang lanang woods study in Lahat and Empat Lawang Regencies, Data collection was conducted through interview with respondents. The respondents were purposively selected. The data was analyzed qualitat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Centre for Social Research and Development, Economics, Policy and Climate Change; Development and Innovation Agency; Ministry of Environment and Forestry
2015-06-01
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| Series: | Jurnal Penelitian Sosial dan Ekonomi Kehutanan |
| Subjects: | |
| Online Access: | http://ejournal.forda-mof.org/ejournal-litbang/index.php/JPSEK/article/view/960 |
| _version_ | 1819315601967939584 |
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| author | Sri Lestari Bondan Winarno Bambang Tejo Premono |
| author_facet | Sri Lestari Bondan Winarno Bambang Tejo Premono |
| author_sort | Sri Lestari |
| collection | DOAJ |
| description | This research aim to marketing actors, pattern of marketing channels and marketing efficiency of bambang lanang woods study in Lahat and Empat Lawang Regencies, Data collection was conducted through interview with respondents. The respondents were purposively selected. The data was analyzed qualitatively and quantitatively. The results of research showed that the actors of research showed involved in marketing of bambang lanang wood are farmers, chainsaw men, traders, timber depot sill/furniture industries and end consumers. In the study of areas, marketing channels of bambang lanang wood are found. Among the five patterns of the marketing channel, the quite high farmer's share (40.91%) occured at marketing channel pattern 1 (farmers – chainsaw men – traders – timber depot – sill/furniture industries and end consumers), pattern 2 (farmers – chainsaw men – timber depot – sill/furniture industries and end consumers) and pattern 3 (farmers – traders – timber depot –sill/furniture industries and end consumer). The most efficient marketing channel is pattern 2. The farmers need to be given information on efficient marketing channel which is favourable for them. |
| first_indexed | 2024-12-24T10:02:43Z |
| format | Article |
| id | doaj.art-03004a9a228b42d1a4ec7f627dd82c40 |
| institution | Directory Open Access Journal |
| issn | 1979-6013 2502-4221 |
| language | Indonesian |
| last_indexed | 2024-12-24T10:02:43Z |
| publishDate | 2015-06-01 |
| publisher | Centre for Social Research and Development, Economics, Policy and Climate Change; Development and Innovation Agency; Ministry of Environment and Forestry |
| record_format | Article |
| series | Jurnal Penelitian Sosial dan Ekonomi Kehutanan |
| spelling | doaj.art-03004a9a228b42d1a4ec7f627dd82c402022-12-21T17:00:59ZindCentre for Social Research and Development, Economics, Policy and Climate Change; Development and Innovation Agency; Ministry of Environment and ForestryJurnal Penelitian Sosial dan Ekonomi Kehutanan1979-60132502-42212015-06-01122899710.20886/jpsek.2015.12.2.89-97892FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRASri Lestari0Bondan Winarno1Bambang Tejo Premono2Balai Penelitian Kehutanan PalembangBalai Penelitian Kehutanan PalembangBalai Penelitian Kehutanan PalembangThis research aim to marketing actors, pattern of marketing channels and marketing efficiency of bambang lanang woods study in Lahat and Empat Lawang Regencies, Data collection was conducted through interview with respondents. The respondents were purposively selected. The data was analyzed qualitatively and quantitatively. The results of research showed that the actors of research showed involved in marketing of bambang lanang wood are farmers, chainsaw men, traders, timber depot sill/furniture industries and end consumers. In the study of areas, marketing channels of bambang lanang wood are found. Among the five patterns of the marketing channel, the quite high farmer's share (40.91%) occured at marketing channel pattern 1 (farmers – chainsaw men – traders – timber depot – sill/furniture industries and end consumers), pattern 2 (farmers – chainsaw men – timber depot – sill/furniture industries and end consumers) and pattern 3 (farmers – traders – timber depot –sill/furniture industries and end consumer). The most efficient marketing channel is pattern 2. The farmers need to be given information on efficient marketing channel which is favourable for them.http://ejournal.forda-mof.org/ejournal-litbang/index.php/JPSEK/article/view/960kayu bambang lanangsaluran pemasaranpetani |
| spellingShingle | Sri Lestari Bondan Winarno Bambang Tejo Premono FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRA Jurnal Penelitian Sosial dan Ekonomi Kehutanan kayu bambang lanang saluran pemasaran petani |
| title | FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRA |
| title_full | FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRA |
| title_fullStr | FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRA |
| title_full_unstemmed | FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRA |
| title_short | FAVORABLE MARKETING CHANNEL OF BAMBANG LANANG/ MICHELIA CHAMPACA FOR FARMERS IN SOUTH SUMATRA |
| title_sort | favorable marketing channel of bambang lanang michelia champaca for farmers in south sumatra |
| topic | kayu bambang lanang saluran pemasaran petani |
| url | http://ejournal.forda-mof.org/ejournal-litbang/index.php/JPSEK/article/view/960 |
| work_keys_str_mv | AT srilestari favorablemarketingchannelofbambanglanangmicheliachampacaforfarmersinsouthsumatra AT bondanwinarno favorablemarketingchannelofbambanglanangmicheliachampacaforfarmersinsouthsumatra AT bambangtejopremono favorablemarketingchannelofbambanglanangmicheliachampacaforfarmersinsouthsumatra |