Content analysis of family physician plan using social marketing approach: Qualitative- document analysis

Content analysis of family physician plan using social marketing approach: Qualitative- document analysis

BACKGROUND: The family physician plan formed at the heart of the health system can play a vital role in the results and the optimal cost of resources. Social marketing is a process that uses the basics and principles of commercial marketing in the field of health to develop and implement a health pl...

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Bibliographic Details
Main Authors: Fatemeh Vaseghi, Mostafa Amini Rarani, Ahmad Reza Raeisi, Alireza Moravveji
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2023-01-01
Series:Journal of Education and Health Promotion
Subjects:
family
physicians
qualitative research
social marketing
Online Access:http://www.jehp.net/article.asp?issn=2277-9531;year=2023;volume=12;issue=1;spage=393;epage=393;aulast=Vaseghi

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