Big Data, the perfect instrument to study today's consumer behavior
Consumer behavior study is a new, interdisciplinary and emerging science, developed in the 1960s. Its main sources of information come from economics, psychology, sociology, anthropology and artificial intelligence. If a century ago, most people were living in small towns, with limited possibilities...
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| Format: | Article |
| Language: | English |
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Bucharest University of Economic Studies
2016-01-01
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| Series: | Database Systems Journal |
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| Online Access: | http://www.dbjournal.ro/archive/21/21_4.pdf |
| _version_ | 1797720459675959296 |
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| author | Cristina STOICESCU |
| author_facet | Cristina STOICESCU |
| author_sort | Cristina STOICESCU |
| collection | DOAJ |
| description | Consumer behavior study is a new, interdisciplinary and emerging science, developed in the 1960s. Its main sources of information come from economics, psychology, sociology, anthropology and artificial intelligence. If a century ago, most people were living in small towns, with limited possibilities to leave their community, and few ways to satisfy their needs, now, due to the accelerated evolution of technology and the radical change of life style, consumers begin to have increasingly diverse needs. At the same time the instruments used to study their behavior have evolved, and today databases are included in consumer behavior research. Throughout time many models were developed, first in order to analyze, and later in order to predict the consumer behavior. As a result, the concept of Big Data developed, and by applying it now, companies are trying to understand and predict the behavior of their consumers. |
| first_indexed | 2024-03-12T09:19:45Z |
| format | Article |
| id | doaj.art-03086f290ce6476abeaec180a50a988b |
| institution | Directory Open Access Journal |
| issn | 2069-3230 2069-3230 |
| language | English |
| last_indexed | 2024-03-12T09:19:45Z |
| publishDate | 2016-01-01 |
| publisher | Bucharest University of Economic Studies |
| record_format | Article |
| series | Database Systems Journal |
| spelling | doaj.art-03086f290ce6476abeaec180a50a988b2023-09-02T14:33:19ZengBucharest University of Economic StudiesDatabase Systems Journal2069-32302069-32302016-01-01VI32842Big Data, the perfect instrument to study today's consumer behaviorCristina STOICESCU0Bucharest University of Economic StudiesConsumer behavior study is a new, interdisciplinary and emerging science, developed in the 1960s. Its main sources of information come from economics, psychology, sociology, anthropology and artificial intelligence. If a century ago, most people were living in small towns, with limited possibilities to leave their community, and few ways to satisfy their needs, now, due to the accelerated evolution of technology and the radical change of life style, consumers begin to have increasingly diverse needs. At the same time the instruments used to study their behavior have evolved, and today databases are included in consumer behavior research. Throughout time many models were developed, first in order to analyze, and later in order to predict the consumer behavior. As a result, the concept of Big Data developed, and by applying it now, companies are trying to understand and predict the behavior of their consumers.http://www.dbjournal.ro/archive/21/21_4.pdfBig Dataconsumer behaviorconsumer experiencemachine learning |
| spellingShingle | Cristina STOICESCU Big Data, the perfect instrument to study today's consumer behavior Database Systems Journal Big Data consumer behavior consumer experience machine learning |
| title | Big Data, the perfect instrument to study today's consumer behavior |
| title_full | Big Data, the perfect instrument to study today's consumer behavior |
| title_fullStr | Big Data, the perfect instrument to study today's consumer behavior |
| title_full_unstemmed | Big Data, the perfect instrument to study today's consumer behavior |
| title_short | Big Data, the perfect instrument to study today's consumer behavior |
| title_sort | big data the perfect instrument to study today s consumer behavior |
| topic | Big Data consumer behavior consumer experience machine learning |
| url | http://www.dbjournal.ro/archive/21/21_4.pdf |
| work_keys_str_mv | AT cristinastoicescu bigdatatheperfectinstrumenttostudytodaysconsumerbehavior |