Big Data, the perfect instrument to study today's consumer behavior
Consumer behavior study is a new, interdisciplinary and emerging science, developed in the 1960s. Its main sources of information come from economics, psychology, sociology, anthropology and artificial intelligence. If a century ago, most people were living in small towns, with limited possibilities...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies
2016-01-01
|
| Series: | Database Systems Journal |
| Subjects: | |
| Online Access: | http://www.dbjournal.ro/archive/21/21_4.pdf |