The Influence of Product Diversification and Brand Associations on Buying Interest

The Influence of Product Diversification and Brand Associations on Buying Interest

During the Covid-19 period, the demand for goods decreased so management must be able to achieve the company's target by increasing consumer buying interest. The purpose of this study is to determine and analyze the influence of Product Diversification and Brand Associations on Buying Interest...

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Bibliographic Details
Main Authors: Ricardo Albert, Thomas Sumarsan Goh, Errie Margery, Syawaluddin Syawaluddin
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-12-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Brand Associations
Buying Interest
Product Diversification
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1921

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