PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of...

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Bibliographic Details
Main Authors: Debi Anastasia Manggoa, Markus Bunga, Ronald P C Fanggidae
Format: Article
Language:English
Published: Universitas Nusa Cendana 2020-06-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/2314

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