INSIDE THE NUMBERS: USING PRIVATE COMMERCIAL DATA TO ANALYZE EAST AFRICAN IMPORTED SOAP CONSUMPTION, 1870-1914
Social historians identify soap as a “new need,” and argue its consumption indicates changing notions of bodily cleanliness, beauty and status. Relying largely on qualitative evidence such as traveler and missionary accounts, print advertising and oral interviews, they contend African soap use was i...
Main Author: | Laird Jones |
---|---|
Format: | Article |
Language: | English |
Published: |
Economic & Business History Society
2015-04-01
|
Series: | Essays in Economic and Business History |
Online Access: | https://www.ebhsoc.org/journal/index.php/ebhs/article/view/256 |
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