Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br>
There are many ways in which folklore elements, motifs and events appear in the mass media. I will try to put forward some examples in Slovenian advertising and analyse the elements of folklore used. The advertisements in question have been made between the 1970’s and the end of the 20th century and...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
ZRC SAZU, Založba ZRC
2010-10-01
|
| Series: | Studia Mythologica Slavica |
| Online Access: | https://ojs.zrc-sazu.si/sms/article/view/1654 |
| _version_ | 1811217312659800064 |
|---|---|
| author | Simona Klaus |
| author_facet | Simona Klaus |
| author_sort | Simona Klaus |
| collection | DOAJ |
| description | There are many ways in which folklore elements, motifs and events appear in the mass media. I will try to put forward some examples in Slovenian advertising and analyse the elements of folklore used. The advertisements in question have been made between the 1970’s and the end of the 20th century and for better understanding of the broader social situation in those various times, the political situation is also mentioned.
The aim of the article is to show the variety in using the folklore motifs in Slovenian advertising through a longer period of time. The advertisements in a way reflect the social climate in which they were made and the folklore motifs are also used to express a particular agenda. It has to be pointed out that the connections between folklore motifs, advertisements and political agendas are made from the subjective viewpoint of the author. |
| first_indexed | 2024-04-12T06:52:15Z |
| format | Article |
| id | doaj.art-034ea603265d4c67bc015dbd47904069 |
| institution | Directory Open Access Journal |
| issn | 1408-6271 1581-128X |
| language | deu |
| last_indexed | 2024-04-12T06:52:15Z |
| publishDate | 2010-10-01 |
| publisher | ZRC SAZU, Založba ZRC |
| record_format | Article |
| series | Studia Mythologica Slavica |
| spelling | doaj.art-034ea603265d4c67bc015dbd479040692022-12-22T03:43:16ZdeuZRC SAZU, Založba ZRCStudia Mythologica Slavica1408-62711581-128X2010-10-011329130610.3986/sms.v13i0.16541323Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br>Simona Klaus0Ustanova Imago Slovenije-Podoba Slovenije, Gornji trg 16, SI-1000 Ljubljana, SlovenijaThere are many ways in which folklore elements, motifs and events appear in the mass media. I will try to put forward some examples in Slovenian advertising and analyse the elements of folklore used. The advertisements in question have been made between the 1970’s and the end of the 20th century and for better understanding of the broader social situation in those various times, the political situation is also mentioned. The aim of the article is to show the variety in using the folklore motifs in Slovenian advertising through a longer period of time. The advertisements in a way reflect the social climate in which they were made and the folklore motifs are also used to express a particular agenda. It has to be pointed out that the connections between folklore motifs, advertisements and political agendas are made from the subjective viewpoint of the author.https://ojs.zrc-sazu.si/sms/article/view/1654 |
| spellingShingle | Simona Klaus Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br> Studia Mythologica Slavica |
| title | Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br> |
| title_full | Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br> |
| title_fullStr | Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br> |
| title_full_unstemmed | Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br> |
| title_short | Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br> |
| title_sort | folklore in mass media national garb places of identity and fairies in post communist advertising br folklora v mnozicnih medijih narodna nosa krajevne znamenitosti in vile v post komunisticnem oglasevanju br |
| url | https://ojs.zrc-sazu.si/sms/article/view/1654 |
| work_keys_str_mv | AT simonaklaus folkloreinmassmedianationalgarbplacesofidentityandfairiesinpostcommunistadvertisingbrfolkloravmnozicnihmedijihnarodnanosakrajevneznamenitostiinvilevpostkomunisticnemoglasevanjubr |