Folklore in Mass Media: National Garb, Places of Identity and Fairies in (Post)communist Advertising<br>Folklora v množičnih medijih: narodna noša, krajevne znamenitosti in vile v (post) komunističnem oglaševanju</br>
There are many ways in which folklore elements, motifs and events appear in the mass media. I will try to put forward some examples in Slovenian advertising and analyse the elements of folklore used. The advertisements in question have been made between the 1970’s and the end of the 20th century and...
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| Format: | Article |
| Language: | deu |
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ZRC SAZU, Založba ZRC
2010-10-01
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| Series: | Studia Mythologica Slavica |
| Online Access: | https://ojs.zrc-sazu.si/sms/article/view/1654 |