Beyond personas. Machine Learning to personalise the project

Beyond personas. Machine Learning to personalise the project

The paper deals with some problems linked to Human-Centred Design (HCD) methods, namely Personas, that may mislead the designers to create distorted and stereotypical representations of users. These archetypal models of ‘human’ are questioned in favour of a data processing approach, that better res...

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Bibliographic Details
Main Authors: Niccolò Casiddu, Francesco Burlando, Isabella Nevoso, Claudia Porfirione, Annapaola Vacanti
Format: Article
Language:English
Published: LetteraVentidue Srl 2022-12-01
Series:Agathón
Subjects:
personas
data-driven design
inclusive design
customisation
datafication
Online Access:http://www.agathon.it/agathon/article/view/335

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