Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region
The article is aimed at identifying and substantiating the priority of goals and directions of strategic development of the tourism competitiveness of region. The article proves that the development of tourism at the regional level is complex and multidimensional in nature, therefore, the management...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2022-06-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2022-6_0-pages-43_50.pdf |
| _version_ | 1817983106469068800 |
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| author | Obolentseva Larysa V. Kondratenko Nataliia O. Сhechetova Natalia F. |
| author_facet | Obolentseva Larysa V. Kondratenko Nataliia O. Сhechetova Natalia F. |
| author_sort | Obolentseva Larysa V. |
| collection | DOAJ |
| description | The article is aimed at identifying and substantiating the priority of goals and directions of strategic development of the tourism competitiveness of region. The article proves that the development of tourism at the regional level is complex and multidimensional in nature, therefore, the management of tourism activities in the region should be carried out according to a number of different directions. This, in turn, necessitates the formation of a program for long-term development of tourism in the region, i. e., the conception of a tourism development strategy in order to take into account the influence of internal and external factors to the maximum, analyze the existing situation and develop a sequence of actions and measures to support and manage regional tourism, as well as to guarantee the necessary level of competitiveness of the region. Priority types of tourism for the region are allocated, which are the most attractive, possible for the development and obtaining an effect (economic, social or ecological), in accordance with the extant recreational and tourist potential of the region. When developing a strategy for the development of tourism in the region, it is necessary to take into account the priority of goals, as this will allow to improve the existing unsatisfactory state of the tourism industry in the region as best and as fast as possible. That is why the article proposes to substantiate the directions of strategic development and achieve competitive advantages in the tourism industry of the region by modeling the priority of development goals (on the example of the tourist competitiveness of the Kharkiv region). This can be achieved using the technology of the method of analyzing hierarchies, which belongs to the procedures of hierarchical presentation of elements, allowing to determine the essence and substantiate the tasks of making managerial decisions. |
| first_indexed | 2024-04-13T23:29:24Z |
| format | Article |
| id | doaj.art-036041f0160046e5be3d8b8d7ae90ac7 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-04-13T23:29:24Z |
| publishDate | 2022-06-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-036041f0160046e5be3d8b8d7ae90ac72022-12-22T02:24:57ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2022-06-016533435010.32983/2222-4459-2022-6-43-50Substantiating the Directions of Strategic Development of the Tourism Competitiveness of RegionObolentseva Larysa V.0https://orcid.org/0000-0001-7085-6902Kondratenko Nataliia O.1https://orcid.org/0000-0003-3305-9570Сhechetova Natalia F.2https://orcid.org/0000-0003-1988-2923O. M. Beketov National University of Urban Economy in KharkivO. M. Beketov National University of Urban Economy in KharkivTaurida National V. I. Vernadsky UniversityThe article is aimed at identifying and substantiating the priority of goals and directions of strategic development of the tourism competitiveness of region. The article proves that the development of tourism at the regional level is complex and multidimensional in nature, therefore, the management of tourism activities in the region should be carried out according to a number of different directions. This, in turn, necessitates the formation of a program for long-term development of tourism in the region, i. e., the conception of a tourism development strategy in order to take into account the influence of internal and external factors to the maximum, analyze the existing situation and develop a sequence of actions and measures to support and manage regional tourism, as well as to guarantee the necessary level of competitiveness of the region. Priority types of tourism for the region are allocated, which are the most attractive, possible for the development and obtaining an effect (economic, social or ecological), in accordance with the extant recreational and tourist potential of the region. When developing a strategy for the development of tourism in the region, it is necessary to take into account the priority of goals, as this will allow to improve the existing unsatisfactory state of the tourism industry in the region as best and as fast as possible. That is why the article proposes to substantiate the directions of strategic development and achieve competitive advantages in the tourism industry of the region by modeling the priority of development goals (on the example of the tourist competitiveness of the Kharkiv region). This can be achieved using the technology of the method of analyzing hierarchies, which belongs to the procedures of hierarchical presentation of elements, allowing to determine the essence and substantiate the tasks of making managerial decisions.https://www.business-inform.net/export_pdf/business-inform-2022-6_0-pages-43_50.pdfregiontourismtourism competitivenessdevelopmentcompetitive advantages |
| spellingShingle | Obolentseva Larysa V. Kondratenko Nataliia O. Сhechetova Natalia F. Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region Bìznes Inform region tourism tourism competitiveness development competitive advantages |
| title | Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region |
| title_full | Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region |
| title_fullStr | Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region |
| title_full_unstemmed | Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region |
| title_short | Substantiating the Directions of Strategic Development of the Tourism Competitiveness of Region |
| title_sort | substantiating the directions of strategic development of the tourism competitiveness of region |
| topic | region tourism tourism competitiveness development competitive advantages |
| url | https://www.business-inform.net/export_pdf/business-inform-2022-6_0-pages-43_50.pdf |
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