“Let us be small”: A case study on the necessity for intentionally small producers
Ran-Lew Dairy quickly adapted during the COVID-19 pandemic, a time when many grocers suddenly faced shortages due to disruptions in their supply chains. Ran-Lew expanded into the direct retail market and increased its in-store sales to stay viable. Due to its small scale, vertical integration, and c...
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Format: | Article |
Language: | English |
Published: |
Lyson Center for Civic Agriculture and Food Systems
2020-12-01
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Series: | Journal of Agriculture, Food Systems, and Community Development |
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Online Access: | https://www.foodsystemsjournal.org/index.php/fsj/article/view/910 |
Summary: | Ran-Lew Dairy quickly adapted during the COVID-19 pandemic, a time when many grocers suddenly faced shortages due to disruptions in their supply chains. Ran-Lew expanded into the direct retail market and increased its in-store sales to stay viable. Due to its small scale, vertical integration, and community connections, it was able to pivot models and react rapidly to the changing needs of its community. This case study highlights the importance of small-scale producers in developing food system resilience. |
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ISSN: | 2152-0801 |