Information and communication technologies and internet implementation in insurance services distribution

The objective of this paper is to present the importance of information and communication technologies (ICT) for the development of insurance companies business, and in particular distribution of insurance products that relies on ICT, primarily the Internet. The special place here is reserved for in...

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Main Authors: Piljan Tatjana, Piljan Ivan, Cogoljević Dušan
Format: Article
Language:English
Published: Ministry of Defence of Serbia - Military Publishing House, Belgrade 2017-01-01
Series:Војно дело
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2017/0042-84261706367P.pdf
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author Piljan Tatjana
Piljan Ivan
Cogoljević Dušan
author_facet Piljan Tatjana
Piljan Ivan
Cogoljević Dušan
author_sort Piljan Tatjana
collection DOAJ
description The objective of this paper is to present the importance of information and communication technologies (ICT) for the development of insurance companies business, and in particular distribution of insurance products that relies on ICT, primarily the Internet. The special place here is reserved for internet marketing, which is most commonly used in insurance companies. Mobile communications introduce the biggest changes in e-commerce. Nowadays their distribution among consumers offers great opportunities for service providers. Currently, insurance companies in our country do not offer their services through this specific communication channel. However, in the very near future changes can be expected in this sphere because preconditions for such activity already exist in Serbia today. This is supported by the information that certain insurance companies in the countries in the region have already activated their first applications for smartphones, and similar applications for banking already function in Serbia.
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spelling doaj.art-0364650818834fbb80213cad5512e3652023-10-10T13:39:52ZengMinistry of Defence of Serbia - Military Publishing House, BelgradeВојно дело0042-84262683-57032017-01-0169636737310.5937/vojdelo1706367R0042-84261706367PInformation and communication technologies and internet implementation in insurance services distributionPiljan Tatjana0https://orcid.org/0000-0003-2144-3073Piljan Ivan1https://orcid.org/0000-0002-3502-9060Cogoljević Dušan2https://orcid.org/0000-0002-3548-0329Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd, SerbiaVisoka škola za poslovnu ekonomiju i preduzetništvo, Beograd, SerbiaVisoka škola za poslovnu ekonomiju i preduzetništvo, Beograd, SerbiaThe objective of this paper is to present the importance of information and communication technologies (ICT) for the development of insurance companies business, and in particular distribution of insurance products that relies on ICT, primarily the Internet. The special place here is reserved for internet marketing, which is most commonly used in insurance companies. Mobile communications introduce the biggest changes in e-commerce. Nowadays their distribution among consumers offers great opportunities for service providers. Currently, insurance companies in our country do not offer their services through this specific communication channel. However, in the very near future changes can be expected in this sphere because preconditions for such activity already exist in Serbia today. This is supported by the information that certain insurance companies in the countries in the region have already activated their first applications for smartphones, and similar applications for banking already function in Serbia.https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2017/0042-84261706367P.pdfinsurancemarketingdistributione-commercee-insuranceinternet marketingmobile communications
spellingShingle Piljan Tatjana
Piljan Ivan
Cogoljević Dušan
Information and communication technologies and internet implementation in insurance services distribution
Војно дело
insurance
marketing
distribution
e-commerce
e-insurance
internet marketing
mobile communications
title Information and communication technologies and internet implementation in insurance services distribution
title_full Information and communication technologies and internet implementation in insurance services distribution
title_fullStr Information and communication technologies and internet implementation in insurance services distribution
title_full_unstemmed Information and communication technologies and internet implementation in insurance services distribution
title_short Information and communication technologies and internet implementation in insurance services distribution
title_sort information and communication technologies and internet implementation in insurance services distribution
topic insurance
marketing
distribution
e-commerce
e-insurance
internet marketing
mobile communications
url https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2017/0042-84261706367P.pdf
work_keys_str_mv AT piljantatjana informationandcommunicationtechnologiesandinternetimplementationininsuranceservicesdistribution
AT piljanivan informationandcommunicationtechnologiesandinternetimplementationininsuranceservicesdistribution
AT cogoljevicdusan informationandcommunicationtechnologiesandinternetimplementationininsuranceservicesdistribution