Do Wine Flaws Really Matter to Wine Consumers’ Intention to Purchase Wine—An Online Study

Do Wine Flaws Really Matter to Wine Consumers’ Intention to Purchase Wine—An Online Study

Purpose: Exploring antecedents of flawed wine purchase intention, this study attempts to assess consumer acceptance leading to the purchase or consumption of a flawed wine product as well as build a profile of flawed wine consumers. Design/Methodology/Approach: A survey, from Amazon Mechanical Turk...

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Bibliographic Details
Main Authors: D. Christopher Taylor, Cortney L. Norris, Nelson A. Barber, Scott Taylor
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Beverages
Subjects:
wine flaws
sensory appeal
knowledge
perceived risk
purchase intention
attitude
Online Access:https://www.mdpi.com/2306-5710/9/2/35

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