Innovation in Innovation Management: The Experience of Petrobras Centers and Networks of Excellence Program

Since 1996, Petrobras – Petróleo Brasileiro S.A., the biggest company in Latin America, has supported the development of a method to structure networks of partnerships called Centers and Networks of Excellence Practice (PCREX). It aims to support the establishment of centers and networks of excellen...

Full description

Bibliographic Details
Main Authors: Ana Maria de Britto Pires, Francisco Lima Cruz Teixeira, Horacio Nelson Hastenreiter Filho, Sergio Ricardo Oliveira
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2013-04-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/1180
_version_ 1797848349958733824
author Ana Maria de Britto Pires
Francisco Lima Cruz Teixeira
Horacio Nelson Hastenreiter Filho
Sergio Ricardo Oliveira
author_facet Ana Maria de Britto Pires
Francisco Lima Cruz Teixeira
Horacio Nelson Hastenreiter Filho
Sergio Ricardo Oliveira
author_sort Ana Maria de Britto Pires
collection DOAJ
description Since 1996, Petrobras – Petróleo Brasileiro S.A., the biggest company in Latin America, has supported the development of a method to structure networks of partnerships called Centers and Networks of Excellence Practice (PCREX). It aims to support the establishment of centers and networks of excellence in areas in which innovation depends heavily on the articulation of various players from outside the company and different internal areas. This article presents the results of the analysis of the PCREX method, including its characterization and field research carried out in eight Centers and Networks of Excellence developed by Petrobras. The field research and subsequent analysis helped identify (i) the alignment between the PCREX method and the best innovation management practices and (ii) the difficulties faced by new management models based on resource and knowledge sharing, which highlights that organizational innovations need to be able to count on strong institutional support to succeed.
first_indexed 2024-04-09T18:27:11Z
format Article
id doaj.art-036f02f7df3e4766acd701bcec7dd283
institution Directory Open Access Journal
issn 0718-2724
language English
last_indexed 2024-04-09T18:27:11Z
publishDate 2013-04-01
publisher Universidad Alberto Hurtado
record_format Article
series Journal of Technology Management & Innovation
spelling doaj.art-036f02f7df3e4766acd701bcec7dd2832023-04-11T20:01:34ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242013-04-01810.4067/S0718-27242013000300060775Innovation in Innovation Management: The Experience of Petrobras Centers and Networks of Excellence ProgramAna Maria de Britto Pires0Francisco Lima Cruz Teixeira1Horacio Nelson Hastenreiter Filho2Sergio Ricardo Oliveira3Escola de Administração, Universidade Federal da Bahia (UFBA)Escola de Administração, Universidade Federal da Bahia (UFBA)Escola de Administração, Universidade Federal da Bahia (UFBA)Universidade SalvadorSince 1996, Petrobras – Petróleo Brasileiro S.A., the biggest company in Latin America, has supported the development of a method to structure networks of partnerships called Centers and Networks of Excellence Practice (PCREX). It aims to support the establishment of centers and networks of excellence in areas in which innovation depends heavily on the articulation of various players from outside the company and different internal areas. This article presents the results of the analysis of the PCREX method, including its characterization and field research carried out in eight Centers and Networks of Excellence developed by Petrobras. The field research and subsequent analysis helped identify (i) the alignment between the PCREX method and the best innovation management practices and (ii) the difficulties faced by new management models based on resource and knowledge sharing, which highlights that organizational innovations need to be able to count on strong institutional support to succeed.https://www.jotmi.org/index.php/GT/article/view/1180InnovationInnovation ManagementKnowledge NetworksCenter and Networks of Excellence.
spellingShingle Ana Maria de Britto Pires
Francisco Lima Cruz Teixeira
Horacio Nelson Hastenreiter Filho
Sergio Ricardo Oliveira
Innovation in Innovation Management: The Experience of Petrobras Centers and Networks of Excellence Program
Journal of Technology Management & Innovation
Innovation
Innovation Management
Knowledge Networks
Center and Networks of Excellence.
title Innovation in Innovation Management: The Experience of Petrobras Centers and Networks of Excellence Program
title_full Innovation in Innovation Management: The Experience of Petrobras Centers and Networks of Excellence Program
title_fullStr Innovation in Innovation Management: The Experience of Petrobras Centers and Networks of Excellence Program
title_full_unstemmed Innovation in Innovation Management: The Experience of Petrobras Centers and Networks of Excellence Program
title_short Innovation in Innovation Management: The Experience of Petrobras Centers and Networks of Excellence Program
title_sort innovation in innovation management the experience of petrobras centers and networks of excellence program
topic Innovation
Innovation Management
Knowledge Networks
Center and Networks of Excellence.
url https://www.jotmi.org/index.php/GT/article/view/1180
work_keys_str_mv AT anamariadebrittopires innovationininnovationmanagementtheexperienceofpetrobrascentersandnetworksofexcellenceprogram
AT franciscolimacruzteixeira innovationininnovationmanagementtheexperienceofpetrobrascentersandnetworksofexcellenceprogram
AT horacionelsonhastenreiterfilho innovationininnovationmanagementtheexperienceofpetrobrascentersandnetworksofexcellenceprogram
AT sergioricardooliveira innovationininnovationmanagementtheexperienceofpetrobrascentersandnetworksofexcellenceprogram