A Methodology for Evaluating the Efficiency of the Enterprise’s Marketing Activities

A Methodology for Evaluating the Efficiency of the Enterprise’s Marketing Activities

The article analyzes the methodology for evaluating the efficiency of the enterprise’s marketing activities. The economic effect of marketing activities is the ultimate economic result of the implementation of relevant marketing activities (effect, impact, effectiveness and others), planned and expe...

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Bibliographic Details
Main Authors: Pivavar Iryna V., Ponomarenko Oleksandr O., Lisna Iryna F.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2019-09-01
Series:Bìznes Inform
Subjects:
marketing
marketing research
marketing planning
marketing information system
efficiency of marketing activity
Online Access:https://www.business-inform.net/export_pdf/business-inform-2019-9_0-pages-345_354.pdf

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