Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico
Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explore the eff...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2021-08-01
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| Series: | Journal of Technology Management & Innovation |
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| Online Access: | https://www.jotmi.org/index.php/GT/article/view/3768 |
| _version_ | 1818975601043701760 |
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| author | Judith Cavazos-Arroyo Rogelio Puente-Díaz |
| author_facet | Judith Cavazos-Arroyo Rogelio Puente-Díaz |
| author_sort | Judith Cavazos-Arroyo |
| collection | DOAJ |
| description | Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explore the effect of socially responsible consumption on the business model innovation perceived by clients of social enterprises in the service sector and its effect on satisfaction and loyalty. A quantitative cross-sectional study was conducted with 400 customers of social enterprises in the services sector in Mexico. Results showed that socially responsible consumption had a positive influence of perceived business model innovation. Perceived business model innovation had a direct, positive influence on customer satisfaction and an indirect positive influence on loyalty. The implications of the results were discussed. |
| first_indexed | 2024-12-20T15:58:32Z |
| format | Article |
| id | doaj.art-0394c7b0924742ad91cc2ac75faee2c3 |
| institution | Directory Open Access Journal |
| issn | 0718-2724 |
| language | English |
| last_indexed | 2024-12-20T15:58:32Z |
| publishDate | 2021-08-01 |
| publisher | Universidad Alberto Hurtado |
| record_format | Article |
| series | Journal of Technology Management & Innovation |
| spelling | doaj.art-0394c7b0924742ad91cc2ac75faee2c32022-12-21T19:34:21ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242021-08-0116210.4067/S0718-27242021000200011Customers’ Perception of Business Model Innovation in Social Enterprises in MexicoJudith Cavazos-Arroyo0Rogelio Puente-Díaz1Department of Business and Economics sciences, Universidad Popular Autónoma del Estado de Puebla, Puebla, MexicoDepartment of Business and Economics, Universidad Anahuac Mexico Norte, Huixquilucan, Estado de Mexico, MexicoSocial enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explore the effect of socially responsible consumption on the business model innovation perceived by clients of social enterprises in the service sector and its effect on satisfaction and loyalty. A quantitative cross-sectional study was conducted with 400 customers of social enterprises in the services sector in Mexico. Results showed that socially responsible consumption had a positive influence of perceived business model innovation. Perceived business model innovation had a direct, positive influence on customer satisfaction and an indirect positive influence on loyalty. The implications of the results were discussed.https://www.jotmi.org/index.php/GT/article/view/3768Business model innovation;socially responsible consumption; social enterpriseconsumer |
| spellingShingle | Judith Cavazos-Arroyo Rogelio Puente-Díaz Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico Journal of Technology Management & Innovation Business model innovation; socially responsible consumption ; social enterprise consumer |
| title | Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_full | Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_fullStr | Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_full_unstemmed | Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_short | Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico |
| title_sort | customers perception of business model innovation in social enterprises in mexico |
| topic | Business model innovation; socially responsible consumption ; social enterprise consumer |
| url | https://www.jotmi.org/index.php/GT/article/view/3768 |
| work_keys_str_mv | AT judithcavazosarroyo customersperceptionofbusinessmodelinnovationinsocialenterprisesinmexico AT rogeliopuentediaz customersperceptionofbusinessmodelinnovationinsocialenterprisesinmexico |