Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT

<p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used...

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Main Authors: Kartika Wulandari, Rita Nurmalina, Netti Tinaprilla
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2017-12-01
Series:Agraris: Journal of Agribusiness and Rural Development Research
Subjects:
Online Access:http://journal.umy.ac.id/index.php/ag/article/view/3010
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author Kartika Wulandari
Rita Nurmalina
Netti Tinaprilla
author_facet Kartika Wulandari
Rita Nurmalina
Netti Tinaprilla
author_sort Kartika Wulandari
collection DOAJ
description <p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used A'WOT analysis, a combination of Analytical Hierarchy Process (AHP) and SWOT analysis. The results of A’WOT analysis are internal factors of company: strength  is availability of raw materials (0.383) and weakness is high production costs (0.536). External factors of company: opportunity is market opportunity (0.340) and threat  is the low market index prices (0.305). Strategy prioritized in the development of bioethanol business unit is reducing the cost of production to cut costs that are not important and increasing the efficiency of production facilities in order to gain more profit (0.271).</em></p>
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spelling doaj.art-03a133fb3ba54e49854ba35e32c4481f2022-12-21T22:55:26ZengUniversitas Muhammadiyah YogyakartaAgraris: Journal of Agribusiness and Rural Development Research2407-814X2527-92382017-12-0132768310.18196/agr.32472395Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOTKartika Wulandari0Rita Nurmalina1Netti Tinaprilla2Politeknik Pertanian dan Peternakan MAPENADepartemen Agribisnis, FEM, Institut Pertanian BogorDepartemen Agribisnis, FEM, Institut Pertanian Bogor<p><em>The objectives of this study were (i) to analyze external and internal factors of </em><em>bioethanol business unit in PT Perkebunan Nusantara XI</em><em> and (ii) to </em><em>evolve its development strategy</em><em>. The study used A'WOT analysis, a combination of Analytical Hierarchy Process (AHP) and SWOT analysis. The results of A’WOT analysis are internal factors of company: strength  is availability of raw materials (0.383) and weakness is high production costs (0.536). External factors of company: opportunity is market opportunity (0.340) and threat  is the low market index prices (0.305). Strategy prioritized in the development of bioethanol business unit is reducing the cost of production to cut costs that are not important and increasing the efficiency of production facilities in order to gain more profit (0.271).</em></p>http://journal.umy.ac.id/index.php/ag/article/view/3010agroindustryA’WOTbioethanolstrategy
spellingShingle Kartika Wulandari
Rita Nurmalina
Netti Tinaprilla
Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
Agraris: Journal of Agribusiness and Rural Development Research
agroindustry
A’WOT
bioethanol
strategy
title Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_full Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_fullStr Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_full_unstemmed Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_short Strategi Pengembangan Unit Usaha Bioetanol PT Perkebunan Nusantara XI dengan Pendekatan A’WOT
title_sort strategi pengembangan unit usaha bioetanol pt perkebunan nusantara xi dengan pendekatan a wot
topic agroindustry
A’WOT
bioethanol
strategy
url http://journal.umy.ac.id/index.php/ag/article/view/3010
work_keys_str_mv AT kartikawulandari strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot
AT ritanurmalina strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot
AT nettitinaprilla strategipengembanganunitusahabioetanolptperkebunannusantaraxidenganpendekatanawot