Proposing the Combinational Model of Service Quality and Analytic Network for Ranking Service Provider Enterprises: Case Study of Insurance Enterprises of Central Insurance
This research introduces an integrated method for ranking different service providing institutions based on their service quality level. In this way the suitable criteria for assessing the service quality have been identified. In order to recognize the differences and gap analysis several hypotheses...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2004-06-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | https://jims.atu.ac.ir/article_4357_566ed3eee6f363c2619d2103b1302307.pdf |
| Summary: | This research introduces an integrated method for ranking different service providing institutions based on their service quality level.
In this way the suitable criteria for assessing the service quality have been identified. In order to recognize the differences and gap analysis several hypotheses have been assumed. In these hypotheses we assumed that there are differences between customer expectations and his perceptions. Then these hypotheses have been investigated. An Analytical network process was used for ranking different insurance institutions based on this criteria. For these criteria are dependent.
Finally this research presents several suggestions for researchers that want to investigate this subject and presents other suggestions for improving the insurance institutions. |
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| ISSN: | 2251-8029 2476-602X |