HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG
The rapidly and constantly changing business has forced business ro reconsider their strategies in maintaning ther customer base. This article presents the effect of customer loyalty on shopping environment and shopping environment and shopping behavior to reach the long-term profotability. The rela...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Magelang
2017-03-01
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| Series: | Jurnal Analisis Bisnis Ekonomi |
| Subjects: | |
| Online Access: | http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/1095 |
| _version_ | 1818836081764728832 |
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| author | Lilik Andriyani |
| author_facet | Lilik Andriyani |
| author_sort | Lilik Andriyani |
| collection | DOAJ |
| description | The rapidly and constantly changing business has forced business ro reconsider their strategies in maintaning ther customer base. This article presents the effect of customer loyalty on shopping environment and shopping environment and shopping behavior to reach the long-term profotability. The relationship between customer loyalty and satisfaction, profit ability is described in the framework of relationship marketing. The importance of loyal customer and their impact on business profitability is undisputed. Various strategy to keep their customer base incluidinf on integrated approach of maintaining and managing customers relationship must be taken. However, in order to succeed. The company have to develop loyalty programs to customers who have a high satisfation, high loyalty and customer who will stay and be supportiv of company to provide long-term beneficial relationship which eventually will icrease profitability. The role of cunsomer self-regulation also can be viewed as moderator of relationship shopping emotion and arousal of cunsomer. Cunsomer shopping behavior dimension taht emerge from shopping environment can explained using M.R environment psychology and it has applied to the study of store atmosphere. |
| first_indexed | 2024-12-19T03:00:56Z |
| format | Article |
| id | doaj.art-03c3174806aa43eb9b190abbf43b906d |
| institution | Directory Open Access Journal |
| issn | 1693-5950 2579-647X |
| language | Indonesian |
| last_indexed | 2024-12-19T03:00:56Z |
| publishDate | 2017-03-01 |
| publisher | Universitas Muhammadiyah Magelang |
| record_format | Article |
| series | Jurnal Analisis Bisnis Ekonomi |
| spelling | doaj.art-03c3174806aa43eb9b190abbf43b906d2022-12-21T20:38:12ZindUniversitas Muhammadiyah MagelangJurnal Analisis Bisnis Ekonomi1693-59502579-647X2017-03-01421581731095HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANGLilik Andriyani0Universitas Muhammadiyah MagelangThe rapidly and constantly changing business has forced business ro reconsider their strategies in maintaning ther customer base. This article presents the effect of customer loyalty on shopping environment and shopping environment and shopping behavior to reach the long-term profotability. The relationship between customer loyalty and satisfaction, profit ability is described in the framework of relationship marketing. The importance of loyal customer and their impact on business profitability is undisputed. Various strategy to keep their customer base incluidinf on integrated approach of maintaining and managing customers relationship must be taken. However, in order to succeed. The company have to develop loyalty programs to customers who have a high satisfation, high loyalty and customer who will stay and be supportiv of company to provide long-term beneficial relationship which eventually will icrease profitability. The role of cunsomer self-regulation also can be viewed as moderator of relationship shopping emotion and arousal of cunsomer. Cunsomer shopping behavior dimension taht emerge from shopping environment can explained using M.R environment psychology and it has applied to the study of store atmosphere.http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/1095customer loyaltyshopping environmentshopping behaviorrelationship marketinglong-term ralationshipself regulation |
| spellingShingle | Lilik Andriyani HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG Jurnal Analisis Bisnis Ekonomi customer loyalty shopping environment shopping behavior relationship marketing long-term ralationship self regulation |
| title | HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG |
| title_full | HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG |
| title_fullStr | HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG |
| title_full_unstemmed | HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG |
| title_short | HUBUNGAN ANTARA LOYALITAS PELANGGAN DENGAN LINGKUNGAN BELANJA DALAM MENCIPTAKAN PROFITABILITAS JANGKA PANJANG |
| title_sort | hubungan antara loyalitas pelanggan dengan lingkungan belanja dalam menciptakan profitabilitas jangka panjang |
| topic | customer loyalty shopping environment shopping behavior relationship marketing long-term ralationship self regulation |
| url | http://journal.ummgl.ac.id/index.php/bisnisekonomi/article/view/1095 |
| work_keys_str_mv | AT lilikandriyani hubunganantaraloyalitaspelanggandenganlingkunganbelanjadalammenciptakanprofitabilitasjangkapanjang |