Impacts of IoT adoption on NPD processes: optimization and control
Purpose – The Internet of Things (IoT) real-time data collection can help to more efficiently optimize and control companies' internal processes. Prior research analyzed IoT benefits and potential applications. Nevertheless, there is little empirical evidence and theoretical understanding of ho...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
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Emerald Publishing
2022-11-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/REGE-01-2021-0017/full/pdf |
| _version_ | 1797787787026497536 |
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| author | Felipe Bastos dos Reis Leonardo Augusto de Vasconcelos Gomes PauloTromboni de Souza Nascimento |
| author_facet | Felipe Bastos dos Reis Leonardo Augusto de Vasconcelos Gomes PauloTromboni de Souza Nascimento |
| author_sort | Felipe Bastos dos Reis |
| collection | DOAJ |
| description | Purpose – The Internet of Things (IoT) real-time data collection can help to more efficiently optimize and control companies' internal processes. Prior research analyzed IoT benefits and potential applications. Nevertheless, there is little empirical evidence and theoretical understanding of how IoT impacts new product development (NPD). This article aims at narrowing this gap. Design/methodology/approach – In total, 54 case studies were selected from an IoT database – IoT ONE. IoT ONE has a section on NPD. NPD was divided into three phases: discovery, development and commercialization. The adopted IoT technology maturity level was also analyzed. A content analysis was carried out to identify the impacts of IoT in NPD. Findings – This study’s findings capture the emerging patterns of IoT adoption and its impact on NPD. Of the total, 33 IoT adoption cases in the sample were in the machinery and equipment sector. Adopted technologies were at least two years old in 85% of the sample. Only 15% adopted cutting edge technologies (less than 2 years old). Key actors (e.g. vendors) facilitate IoT adoption. By a small margin, the larger impacts of IoT were in the commercialization phase, where it was primarily applied to improve and optimize production processes, to better execute and synchronize new products launching, and to increase the factories' productive capacity. In the discovery phase, IoT was mainly used to identify new opportunities in the market and to collect customer data, to generate a better customer experience. In the development phase, IoT allows greater integration across departments, increasing internal collaboration and allowing more flexible NPD. Originality/value – Many articles studied the impact of information technologies in NPD. Few address the impact of IoT in NPD. IT tells about the impact of better communications with relevant people. IoT tells about machine acquired information and knowledge. This is new, much broader and deals with quite different impacts on NPD. |
| first_indexed | 2024-03-13T01:26:46Z |
| format | Article |
| id | doaj.art-03c52837f63f47918d812f4539b1de08 |
| institution | Directory Open Access Journal |
| issn | 1809-2276 2177-8736 |
| language | Portuguese |
| last_indexed | 2024-03-13T01:26:46Z |
| publishDate | 2022-11-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | REGE Revista de Gestão |
| spelling | doaj.art-03c52837f63f47918d812f4539b1de082023-07-04T11:15:42ZporEmerald PublishingREGE Revista de Gestão1809-22762177-87362022-11-0129436737910.1108/REGE-01-2021-0017Impacts of IoT adoption on NPD processes: optimization and controlFelipe Bastos dos Reis0Leonardo Augusto de Vasconcelos Gomes1PauloTromboni de Souza Nascimento2School of Economics, Management, and Accounting, University of São Paulo, São Paulo, BrazilDepartment of Management, School of Economics, Management, and Accounting, University of São Paulo, São Paulo, BrazilDepartment of Management, School of Economics, Management, and Accounting, University of São Paulo, São Paulo, BrazilPurpose – The Internet of Things (IoT) real-time data collection can help to more efficiently optimize and control companies' internal processes. Prior research analyzed IoT benefits and potential applications. Nevertheless, there is little empirical evidence and theoretical understanding of how IoT impacts new product development (NPD). This article aims at narrowing this gap. Design/methodology/approach – In total, 54 case studies were selected from an IoT database – IoT ONE. IoT ONE has a section on NPD. NPD was divided into three phases: discovery, development and commercialization. The adopted IoT technology maturity level was also analyzed. A content analysis was carried out to identify the impacts of IoT in NPD. Findings – This study’s findings capture the emerging patterns of IoT adoption and its impact on NPD. Of the total, 33 IoT adoption cases in the sample were in the machinery and equipment sector. Adopted technologies were at least two years old in 85% of the sample. Only 15% adopted cutting edge technologies (less than 2 years old). Key actors (e.g. vendors) facilitate IoT adoption. By a small margin, the larger impacts of IoT were in the commercialization phase, where it was primarily applied to improve and optimize production processes, to better execute and synchronize new products launching, and to increase the factories' productive capacity. In the discovery phase, IoT was mainly used to identify new opportunities in the market and to collect customer data, to generate a better customer experience. In the development phase, IoT allows greater integration across departments, increasing internal collaboration and allowing more flexible NPD. Originality/value – Many articles studied the impact of information technologies in NPD. Few address the impact of IoT in NPD. IT tells about the impact of better communications with relevant people. IoT tells about machine acquired information and knowledge. This is new, much broader and deals with quite different impacts on NPD.https://www.emerald.com/insight/content/doi/10.1108/REGE-01-2021-0017/full/pdfInternet of thingsNew product commercializationNew product discoveryTechnology adoption |
| spellingShingle | Felipe Bastos dos Reis Leonardo Augusto de Vasconcelos Gomes PauloTromboni de Souza Nascimento Impacts of IoT adoption on NPD processes: optimization and control REGE Revista de Gestão Internet of things New product commercialization New product discovery Technology adoption |
| title | Impacts of IoT adoption on NPD processes: optimization and control |
| title_full | Impacts of IoT adoption on NPD processes: optimization and control |
| title_fullStr | Impacts of IoT adoption on NPD processes: optimization and control |
| title_full_unstemmed | Impacts of IoT adoption on NPD processes: optimization and control |
| title_short | Impacts of IoT adoption on NPD processes: optimization and control |
| title_sort | impacts of iot adoption on npd processes optimization and control |
| topic | Internet of things New product commercialization New product discovery Technology adoption |
| url | https://www.emerald.com/insight/content/doi/10.1108/REGE-01-2021-0017/full/pdf |
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