Legitimate or Not, Does It Really Matter? A Reading of the PDO Label’s Legitimacy through Consumers’ Perception

Legitimate or Not, Does It Really Matter? A Reading of the PDO Label’s Legitimacy through Consumers’ Perception

The proliferation of quality labels for the same food product questions the relevance of labeling schemes. Based on the theory of legitimacy and research on food-related consumer behavior, this study aims to examine the influence of the perceived legitimacy of a label (PDO) on consumers’ perceptions...

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Bibliographic Details
Main Authors: Maria Bouhaddane, Rafia Halawany-Darson, Corinne Rochette, Corinne Amblard
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Foods
Subjects:
legitimacy
perceived quality
purchase intention
food consumption behavior
PDO label
Partial Least Square Structural Equation Modeling (PLS-SEM)
Online Access:https://www.mdpi.com/2304-8158/12/12/2365

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