STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM
Social Media is an internet-based application that is currently the most widely used by the people of Indonesia. Many cases state that social media not only used for socializing but also used for marketing strategies. The purpose of this paper is to find a social media strategy that can be applied t...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Kristen Duta Wacana
2019-03-01
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| Series: | JUTEI (Jurnal Terapan Teknologi Informasi) |
| Subjects: | |
| Online Access: | https://jutei.ukdw.ac.id/index.php/jurnal/article/view/125 |
| _version_ | 1818510853290328064 |
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| author | Maria Nila Anggia Muhammad Rifki Shihab |
| author_facet | Maria Nila Anggia Muhammad Rifki Shihab |
| author_sort | Maria Nila Anggia |
| collection | DOAJ |
| description | Social Media is an internet-based application that is currently the most widely used by the people of Indonesia. Many cases state that social media not only used for socializing but also used for marketing strategies. The purpose of this paper is to find a social media strategy that can be applied to the small businessso as to expand the marketing area. The process of data collection is by interview, observation, and literature studies in which steps using Lardi Social Media Strategy Framework. This research is expected to generate a social media strategy that can be applied to the small business so as to expand the marketing area. |
| first_indexed | 2024-12-10T23:25:47Z |
| format | Article |
| id | doaj.art-03ceec4095cb42fba40485750dd62841 |
| institution | Directory Open Access Journal |
| issn | 2579-3675 2579-5538 |
| language | Indonesian |
| last_indexed | 2024-12-10T23:25:47Z |
| publishDate | 2019-03-01 |
| publisher | Universitas Kristen Duta Wacana |
| record_format | Article |
| series | JUTEI (Jurnal Terapan Teknologi Informasi) |
| spelling | doaj.art-03ceec4095cb42fba40485750dd628412022-12-22T01:29:35ZindUniversitas Kristen Duta WacanaJUTEI (Jurnal Terapan Teknologi Informasi)2579-36752579-55382019-03-012215917010.21460/jutei.v2i2.125125STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKMMaria Nila Anggia0Muhammad Rifki Shihab1Prodi Informatika, Fakultas Teknologi Informasi, Universitas Kristen Duta WacanaProdi Ilmu Komputer, Universitas IndonesiaSocial Media is an internet-based application that is currently the most widely used by the people of Indonesia. Many cases state that social media not only used for socializing but also used for marketing strategies. The purpose of this paper is to find a social media strategy that can be applied to the small businessso as to expand the marketing area. The process of data collection is by interview, observation, and literature studies in which steps using Lardi Social Media Strategy Framework. This research is expected to generate a social media strategy that can be applied to the small business so as to expand the marketing area.https://jutei.ukdw.ac.id/index.php/jurnal/article/view/125Media Sosial, Usaha Kecil, Pemasaran, Strategi, Strategi Media Sosial, Kerangka Kerja Lardi Strategi Media Sosial |
| spellingShingle | Maria Nila Anggia Muhammad Rifki Shihab STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM JUTEI (Jurnal Terapan Teknologi Informasi) Media Sosial, Usaha Kecil, Pemasaran, Strategi, Strategi Media Sosial, Kerangka Kerja Lardi Strategi Media Sosial |
| title | STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM |
| title_full | STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM |
| title_fullStr | STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM |
| title_full_unstemmed | STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM |
| title_short | STRATEGI MEDIA SOSIAL UNTUK PENGEMBANGAN UMKM |
| title_sort | strategi media sosial untuk pengembangan umkm |
| topic | Media Sosial, Usaha Kecil, Pemasaran, Strategi, Strategi Media Sosial, Kerangka Kerja Lardi Strategi Media Sosial |
| url | https://jutei.ukdw.ac.id/index.php/jurnal/article/view/125 |
| work_keys_str_mv | AT marianilaanggia strategimediasosialuntukpengembanganumkm AT muhammadrifkishihab strategimediasosialuntukpengembanganumkm |