Exploring the Relative Importance of Factors That Influence Student-Athletes’ School-Choice Decisions

Understanding salient factors influencing student-athletes’ decisions to attend particular university institutions is of crucial importance to scholars and athletic administrators. Consequently, our research was concerned with two separate but interrelated substantive and methodological objectives:...

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Main Authors: Chris R. Chard, Luke R. Potwarka
Format: Article
Language:English
Published: University of Kansas Libraries 2017-06-01
Series:Journal of Intercollegiate Sport
Subjects:
Online Access:https://journals.ku.edu/jis/article/view/10100
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author Chris R. Chard
Luke R. Potwarka
author_facet Chris R. Chard
Luke R. Potwarka
author_sort Chris R. Chard
collection DOAJ
description Understanding salient factors influencing student-athletes’ decisions to attend particular university institutions is of crucial importance to scholars and athletic administrators. Consequently, our research was concerned with two separate but interrelated substantive and methodological objectives: i) to gain insights into the relative importance of 12 school choice decision-making factors influencing Canadian student-athletes; and ii) to explore the efficacy of a multicriteria decision-making (MCDM) method for analyzing data in the context of the current investigation. Specifically, we employed the Analytic Hierarchy Process (AHP) to better understand the relative importance of school choice decision factors. The results of the AHP analysis on Canadian student-athletes’ school choice decisionmaking showed that having the desired academic program was the most important influence. This item was almost twice as important as the reputation of the school, and over twice as important as scholarship value, athletic facilities, chance to win, and reputation of the head coach. Of the 12 factors considered, these six had the greatest influence on student-athletes’ decision-making. Implications of our findings for research and recruitment efforts are discussed.
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spelling doaj.art-03e7963dfa11433d841d9ffffc4d5ff72023-11-28T18:45:51ZengUniversity of Kansas LibrariesJournal of Intercollegiate Sport1941-63421941-417X2017-06-0110110.1123/jis.2016-0014Exploring the Relative Importance of Factors That Influence Student-Athletes’ School-Choice DecisionsChris R. Chard0Luke R. Potwarka1Brock UniversityUniversity of WaterlooUnderstanding salient factors influencing student-athletes’ decisions to attend particular university institutions is of crucial importance to scholars and athletic administrators. Consequently, our research was concerned with two separate but interrelated substantive and methodological objectives: i) to gain insights into the relative importance of 12 school choice decision-making factors influencing Canadian student-athletes; and ii) to explore the efficacy of a multicriteria decision-making (MCDM) method for analyzing data in the context of the current investigation. Specifically, we employed the Analytic Hierarchy Process (AHP) to better understand the relative importance of school choice decision factors. The results of the AHP analysis on Canadian student-athletes’ school choice decisionmaking showed that having the desired academic program was the most important influence. This item was almost twice as important as the reputation of the school, and over twice as important as scholarship value, athletic facilities, chance to win, and reputation of the head coach. Of the 12 factors considered, these six had the greatest influence on student-athletes’ decision-making. Implications of our findings for research and recruitment efforts are discussed.https://journals.ku.edu/jis/article/view/10100Canadian interuniversity sport (CIS)U sportsanalytic hierarchy process (AHP)decision-makingrecruitingschool-choice
spellingShingle Chris R. Chard
Luke R. Potwarka
Exploring the Relative Importance of Factors That Influence Student-Athletes’ School-Choice Decisions
Journal of Intercollegiate Sport
Canadian interuniversity sport (CIS)
U sports
analytic hierarchy process (AHP)
decision-making
recruiting
school-choice
title Exploring the Relative Importance of Factors That Influence Student-Athletes’ School-Choice Decisions
title_full Exploring the Relative Importance of Factors That Influence Student-Athletes’ School-Choice Decisions
title_fullStr Exploring the Relative Importance of Factors That Influence Student-Athletes’ School-Choice Decisions
title_full_unstemmed Exploring the Relative Importance of Factors That Influence Student-Athletes’ School-Choice Decisions
title_short Exploring the Relative Importance of Factors That Influence Student-Athletes’ School-Choice Decisions
title_sort exploring the relative importance of factors that influence student athletes school choice decisions
topic Canadian interuniversity sport (CIS)
U sports
analytic hierarchy process (AHP)
decision-making
recruiting
school-choice
url https://journals.ku.edu/jis/article/view/10100
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