PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS)
Generally, the purpose of this research are: 1) to get more knowledge about Advertising, product attributes and the decision to purchase smartphone Samsung Galaxy series,. 2) to get more knowledge about the influence of Advertising to purchasing decisions smartphone Samsung Galaxy series, 3) to get...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Jakarta
2013-04-01
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| Series: | Jurnal Riset Manajemen Sains Indonesia |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/778/687 |
| _version_ | 1818238740028456960 |
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| author | Basrah Saidani Dwi Raga Ramadhan |
| author_facet | Basrah Saidani Dwi Raga Ramadhan |
| author_sort | Basrah Saidani |
| collection | DOAJ |
| description | Generally, the purpose of this research are: 1) to get more knowledge about Advertising, product attributes and the decision to purchase smartphone Samsung Galaxy series,. 2) to get more knowledge about the influence of Advertising to purchasing decisions smartphone Samsung Galaxy series, 3) to get more knowledge about the influence of product attributes to purchasing decisions smartphone Samsung Galaxy series, 4) to get more knowledge about influence of Advertising and product attributes simultaneously the decision to purchase smartphone Samsung Galaxy series. The observation unit in this research is 100 respondents visitors ITC Roxy Mas – Jakarta to purchase smartphone Samsung Galaxy series. Technique of determining the sample using a convenience sampling technique. Data collection techniques using the questionnaire Liker scale from 1 to 5. Descriptive analysis results showed: 1) the Advertising from Samsung Galaxy series is good enough as a whole but still lacking in message Acceptance and message retention. 2) Attribute a good product overall dimesi dominated by product futures, 3) the decision to purchase is dominated by post-purchase where consumers get satisfaction after buying the Samsung Galaxy series. Hypothesis testing results showed: 1) Advertising have a significant effect on purchasing decisions, 2) product attributes have a significant effect on purchasing decisions, 3) Advertising and product attributes a significant effect on purchasing decisions. |
| first_indexed | 2024-12-12T12:46:27Z |
| format | Article |
| id | doaj.art-03f60a0e70ec463583a3de298fe34d0d |
| institution | Directory Open Access Journal |
| issn | 2301-8313 |
| language | Indonesian |
| last_indexed | 2024-12-12T12:46:27Z |
| publishDate | 2013-04-01 |
| publisher | Universitas Negeri Jakarta |
| record_format | Article |
| series | Jurnal Riset Manajemen Sains Indonesia |
| spelling | doaj.art-03f60a0e70ec463583a3de298fe34d0d2022-12-22T00:24:06ZindUniversitas Negeri JakartaJurnal Riset Manajemen Sains Indonesia2301-83132013-04-01415373PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS)Basrah Saidani0Dwi Raga Ramadhan1Fakultas Ekonomi Unversitas Negeri JakartaFakultas Ekonomi Unversitas Negeri JakartaGenerally, the purpose of this research are: 1) to get more knowledge about Advertising, product attributes and the decision to purchase smartphone Samsung Galaxy series,. 2) to get more knowledge about the influence of Advertising to purchasing decisions smartphone Samsung Galaxy series, 3) to get more knowledge about the influence of product attributes to purchasing decisions smartphone Samsung Galaxy series, 4) to get more knowledge about influence of Advertising and product attributes simultaneously the decision to purchase smartphone Samsung Galaxy series. The observation unit in this research is 100 respondents visitors ITC Roxy Mas – Jakarta to purchase smartphone Samsung Galaxy series. Technique of determining the sample using a convenience sampling technique. Data collection techniques using the questionnaire Liker scale from 1 to 5. Descriptive analysis results showed: 1) the Advertising from Samsung Galaxy series is good enough as a whole but still lacking in message Acceptance and message retention. 2) Attribute a good product overall dimesi dominated by product futures, 3) the decision to purchase is dominated by post-purchase where consumers get satisfaction after buying the Samsung Galaxy series. Hypothesis testing results showed: 1) Advertising have a significant effect on purchasing decisions, 2) product attributes have a significant effect on purchasing decisions, 3) Advertising and product attributes a significant effect on purchasing decisions.http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/778/687AdvertisingProduct Attributesand Purchase Decision |
| spellingShingle | Basrah Saidani Dwi Raga Ramadhan PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS) Jurnal Riset Manajemen Sains Indonesia Advertising Product Attributes and Purchase Decision |
| title | PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS) |
| title_full | PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS) |
| title_fullStr | PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS) |
| title_full_unstemmed | PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS) |
| title_short | PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS) |
| title_sort | pengaruh iklan dan atribut produk terhadap keputusan pembelian smartphone samsung seri galaxy survei pada pelanggan itc roxy mas |
| topic | Advertising Product Attributes and Purchase Decision |
| url | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/778/687 |
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