PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS)

PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS)

Generally, the purpose of this research are: 1) to get more knowledge about Advertising, product attributes and the decision to purchase smartphone Samsung Galaxy series,. 2) to get more knowledge about the influence of Advertising to purchasing decisions smartphone Samsung Galaxy series, 3) to get...

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Bibliographic Details
Main Authors: Basrah Saidani, Dwi Raga Ramadhan
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2013-04-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
Advertising
Product Attributes
and Purchase Decision
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/778/687

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