Research on Mechanisms of Customer-Oriented Deviance on Brand Trust: The Mediating Roles of Perceived Benefit / Uncertainty and the Moderating Role of Customer Involvement
Yi Zhang, Jingyi Zhao Department of Economics and Management, Shanghai Institute of Technology, Shanghai, People’s Republic of ChinaCorrespondence: Yi Zhang, Department of Economics and Management, Shanghai Institute of Technology, No. 120 Caobao Road, Shanghai, People’s Republic of China, Tel +86 1...
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| Format: | Article |
| Language: | English |
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Dove Medical Press
2023-04-01
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| Series: | Psychology Research and Behavior Management |
| Subjects: | |
| Online Access: | https://www.dovepress.com/research-on-mechanisms-of-customer-oriented-deviance-on-brand-trust-th-peer-reviewed-fulltext-article-PRBM |