The mediating effect of perceived value on customer loyalty of BMT NU Jawa Timur

The mediating effect of perceived value on customer loyalty of BMT NU Jawa Timur

Purpose – The purpose of this research is to analyze and examines the effect of Islamic marketing mix, service quality and product quality towards BMT NU Jawa Timur’s customer loyalty with perceived value as mediating variable Methodology – This study is a quantitative research with 200 samples fro...

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Bibliographic Details
Main Authors: Mohamad Mondir, Siti Habibatur Rahma
Format: Article
Language:English
Published: Universitas Islam Indonesia 2024-03-01
Series:Review of Islamic Social Finance and Entrepreneurship
Subjects:
Islamic marketing mix
service quality
product quality
perceived value
consumer loyalty
microfinance
Online Access:https://jurnal.uii.ac.id/RISFE/article/view/33194

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