THE IMPACTS OF COVID -19 ON THE PERFORMANCE OF BRAZILIAN FRANCHISING
The Brazilian franchise system has growth projections and has become an increasingly interesting option for those who want to open their own business (ABF, 2020, ORTEGA ET. AL, 2016). However, with the outbreak of Covid-19, this scenario has changed and the consequences of the pandemic for this mar...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade de Caxias do Sul
2023-04-01
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| Series: | Revista Brasileira de Gestão e Inovação |
| Subjects: | |
| Online Access: | https://sou.ucs.br/revistas/index.php/RBGI/article/view/546 |