Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort
With the approach of the Beijing Winter Olympics in 2022, the ski tourism market in mainland China is gradually heating up. As an important node city of the Silk Road Economic Belt, Urumqi is vigorously developing winter tourism to enhance its image as an urban tourism spot. In this study, visitors...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-08-01
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| Series: | Administrative Sciences |
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| Online Access: | https://www.mdpi.com/2076-3387/10/3/56 |
| _version_ | 1797558772075331584 |
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| author | Xiaoshan He Jian Ming Luo |
| author_facet | Xiaoshan He Jian Ming Luo |
| author_sort | Xiaoshan He |
| collection | DOAJ |
| description | With the approach of the Beijing Winter Olympics in 2022, the ski tourism market in mainland China is gradually heating up. As an important node city of the Silk Road Economic Belt, Urumqi is vigorously developing winter tourism to enhance its image as an urban tourism spot. In this study, visitors to the Urumqi Silk Road International Ski Resort during the winter were taken as the research object, and a quantitative study was carried out using a questionnaire survey. 278 questionnaires were recovered. A model of tourism motivation, satisfaction and revisit intention based on the push-pull factor was constructed, and the relationship among the three was verified by structural equation modelling. The research results can provide a theoretical basis and can reference suggestions for the development of ski tourism in destination cities and the strategic marketing of ski resorts. |
| first_indexed | 2024-03-10T17:35:07Z |
| format | Article |
| id | doaj.art-0424ae3c7104476ca419b5d0b5efac69 |
| institution | Directory Open Access Journal |
| issn | 2076-3387 |
| language | English |
| last_indexed | 2024-03-10T17:35:07Z |
| publishDate | 2020-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Administrative Sciences |
| spelling | doaj.art-0424ae3c7104476ca419b5d0b5efac692023-11-20T09:51:10ZengMDPI AGAdministrative Sciences2076-33872020-08-011035610.3390/admsci10030056Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski ResortXiaoshan He0Jian Ming Luo1Faculty of International Tourism and Management, City University of Macau, Avenida Padre Tomás Pereira Taipa, Macau, ChinaFaculty of International Tourism and Management, City University of Macau, Avenida Padre Tomás Pereira Taipa, Macau, ChinaWith the approach of the Beijing Winter Olympics in 2022, the ski tourism market in mainland China is gradually heating up. As an important node city of the Silk Road Economic Belt, Urumqi is vigorously developing winter tourism to enhance its image as an urban tourism spot. In this study, visitors to the Urumqi Silk Road International Ski Resort during the winter were taken as the research object, and a quantitative study was carried out using a questionnaire survey. 278 questionnaires were recovered. A model of tourism motivation, satisfaction and revisit intention based on the push-pull factor was constructed, and the relationship among the three was verified by structural equation modelling. The research results can provide a theoretical basis and can reference suggestions for the development of ski tourism in destination cities and the strategic marketing of ski resorts.https://www.mdpi.com/2076-3387/10/3/56ski tourismtravel motivationsatisfactionrevisit intention |
| spellingShingle | Xiaoshan He Jian Ming Luo Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort Administrative Sciences ski tourism travel motivation satisfaction revisit intention |
| title | Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort |
| title_full | Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort |
| title_fullStr | Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort |
| title_full_unstemmed | Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort |
| title_short | Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort |
| title_sort | relationship among travel motivation satisfaction and revisit intention of skiers a case study on the tourists of urumqi silk road ski resort |
| topic | ski tourism travel motivation satisfaction revisit intention |
| url | https://www.mdpi.com/2076-3387/10/3/56 |
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