Neo-Retail:
Dramatic changes in the environment, such as digital transformation and the COVID-19 pandemic, have had a profound impact on consumer behavior and the retail industry. New retail business models are needed to adapt to the era of the New Normal. In this paper, we first review the main literature on h...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.029/_html/-char/en |