TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação
Considered the greatest product of the Brazilian Cultural Industry the soap opera is a fundamental mechanism to understanding the relationship between the market logic of the mass media and cultural and popular practices. Undeniable reinforcements of hegemonic thought pass through the soap opera, bu...
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| Format: | Article |
| Language: | English |
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Universidade Federal do Maranhão
2018-01-01
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| Series: | Revista de Políticas Públicas |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=321158844035 |
| _version_ | 1797656356845518848 |
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| author | Larissa Leda Fonseca Rocha |
| author_facet | Larissa Leda Fonseca Rocha |
| author_sort | Larissa Leda Fonseca Rocha |
| collection | DOAJ |
| description | Considered the greatest product of the Brazilian Cultural Industry the soap opera is a fundamental mechanism to understanding the relationship between the market logic of the mass media and cultural and popular practices. Undeniable reinforcements of hegemonic thought pass through the soap opera, but something more transits there, a way of reading and popular appropriation that uses it as a vehicle for new symbolic practices and attribution of meaning that permeate the relations of power always intended - between dominators and dominated. |
| first_indexed | 2024-03-11T17:28:22Z |
| format | Article |
| id | doaj.art-0429120f226c4c4e9b06da47752cd014 |
| institution | Directory Open Access Journal |
| issn | 2178-2865 |
| language | English |
| last_indexed | 2024-03-11T17:28:22Z |
| publishDate | 2018-01-01 |
| publisher | Universidade Federal do Maranhão |
| record_format | Article |
| series | Revista de Políticas Públicas |
| spelling | doaj.art-0429120f226c4c4e9b06da47752cd0142023-10-18T22:51:10ZengUniversidade Federal do MaranhãoRevista de Políticas Públicas2178-28652018-01-0122707722TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ caçãoLarissa Leda Fonseca RochaConsidered the greatest product of the Brazilian Cultural Industry the soap opera is a fundamental mechanism to understanding the relationship between the market logic of the mass media and cultural and popular practices. Undeniable reinforcements of hegemonic thought pass through the soap opera, but something more transits there, a way of reading and popular appropriation that uses it as a vehicle for new symbolic practices and attribution of meaning that permeate the relations of power always intended - between dominators and dominated.http://www.redalyc.org/articulo.oa?id=321158844035soap operahegemonyencodingdecoding |
| spellingShingle | Larissa Leda Fonseca Rocha TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação Revista de Políticas Públicas soap opera hegemony encoding decoding |
| title | TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação |
| title_full | TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação |
| title_fullStr | TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação |
| title_full_unstemmed | TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação |
| title_short | TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação |
| title_sort | telenovela ambivalente a oscilacao entre a dureza da hegemonia e os mal ajustes da decodith cacao |
| topic | soap opera hegemony encoding decoding |
| url | http://www.redalyc.org/articulo.oa?id=321158844035 |
| work_keys_str_mv | AT larissaledafonsecarocha telenovelaambivalenteaoscilacaoentreadurezadahegemoniaeosmalajustesdadecodiþcacao |