TELENOVELA AMBIVALENTE: a oscilação entre a dureza da hegemonia e os “mal ajustes” da decodiÞ cação

Considered the greatest product of the Brazilian Cultural Industry the soap opera is a fundamental mechanism to understanding the relationship between the market logic of the mass media and cultural and popular practices. Undeniable reinforcements of hegemonic thought pass through the soap opera, bu...

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Bibliographic Details
Main Author: Larissa Leda Fonseca Rocha
Format: Article
Language:English
Published: Universidade Federal do Maranhão 2018-01-01
Series:Revista de Políticas Públicas
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=321158844035

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