Heart is for Love: Cognitive Salience and Visual Metonymies in Comics
This article explores the role of conceptual proximity as a parameter of salience in visual metonymies. The study discusses visual metonymy as a type of conceptual metonymy understood as a way of referring to one concept (the target) via another concept (the vehicle; cf. Lakoff and Johnson 1980, Rad...
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| Format: | Article |
| Language: | English |
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Open Library of Humanities
2018-06-01
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| Series: | The Comics Grid: Journal of Comics Scholarship |
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| Online Access: | https://www.comicsgrid.com/article/id/3570/ |
| _version_ | 1797767094716071936 |
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| author | Hubert Kowalewski |
| author_facet | Hubert Kowalewski |
| author_sort | Hubert Kowalewski |
| collection | DOAJ |
| description | This article explores the role of conceptual proximity as a parameter of salience in visual metonymies. The study discusses visual metonymy as a type of conceptual metonymy understood as a way of referring to one concept (the target) via another concept (the vehicle; cf. Lakoff and Johnson 1980, Radden and Kövecses 1999). The vehicle and the target are connected through a contiguity relation salient in a given context. A formal framework is developed for describing such salient contiguities and the key hypothesis is that the salience effect is determined largely by the conceptual distance between the target and the vehicle within a network of available contiguity relations. For example, when a musical note (the vehicle) is used in graphic narrative to refer metonymically to a melody (the target), the note is selected for the vehicle, because there is low conceptual distance between the two concepts. |
| first_indexed | 2024-03-12T20:33:51Z |
| format | Article |
| id | doaj.art-0437d35078ff4650bf4fa7b9567d9c18 |
| institution | Directory Open Access Journal |
| issn | 2048-0792 |
| language | English |
| last_indexed | 2024-03-12T20:33:51Z |
| publishDate | 2018-06-01 |
| publisher | Open Library of Humanities |
| record_format | Article |
| series | The Comics Grid: Journal of Comics Scholarship |
| spelling | doaj.art-0437d35078ff4650bf4fa7b9567d9c182023-08-01T14:29:11ZengOpen Library of HumanitiesThe Comics Grid: Journal of Comics Scholarship2048-07922018-06-018010.16995/cg.117Heart is for Love: Cognitive Salience and Visual Metonymies in ComicsHubert Kowalewski0 This article explores the role of conceptual proximity as a parameter of salience in visual metonymies. The study discusses visual metonymy as a type of conceptual metonymy understood as a way of referring to one concept (the target) via another concept (the vehicle; cf. Lakoff and Johnson 1980, Radden and Kövecses 1999). The vehicle and the target are connected through a contiguity relation salient in a given context. A formal framework is developed for describing such salient contiguities and the key hypothesis is that the salience effect is determined largely by the conceptual distance between the target and the vehicle within a network of available contiguity relations. For example, when a musical note (the vehicle) is used in graphic narrative to refer metonymically to a melody (the target), the note is selected for the vehicle, because there is low conceptual distance between the two concepts.https://www.comicsgrid.com/article/id/3570/conceptual metonymyconceptual proximitycognitive semioticssalience in metonymyvisual metonymy |
| spellingShingle | Hubert Kowalewski Heart is for Love: Cognitive Salience and Visual Metonymies in Comics The Comics Grid: Journal of Comics Scholarship conceptual metonymy conceptual proximity cognitive semiotics salience in metonymy visual metonymy |
| title | Heart is for Love: Cognitive Salience and Visual Metonymies in Comics |
| title_full | Heart is for Love: Cognitive Salience and Visual Metonymies in Comics |
| title_fullStr | Heart is for Love: Cognitive Salience and Visual Metonymies in Comics |
| title_full_unstemmed | Heart is for Love: Cognitive Salience and Visual Metonymies in Comics |
| title_short | Heart is for Love: Cognitive Salience and Visual Metonymies in Comics |
| title_sort | heart is for love cognitive salience and visual metonymies in comics |
| topic | conceptual metonymy conceptual proximity cognitive semiotics salience in metonymy visual metonymy |
| url | https://www.comicsgrid.com/article/id/3570/ |
| work_keys_str_mv | AT hubertkowalewski heartisforlovecognitivesalienceandvisualmetonymiesincomics |