Analysis of social factors and their relationship with perceived risk for e-commerce purchases

Analysis of social factors and their relationship with perceived risk for e-commerce purchases

Many purchasing decisions have an associated level of risk deriving from the uncertain environment facing the buyer and the possible negative consequences of an online purchase. Through an empirical study, using a regression analysis of latent variables and the ordinary Partial Least Squares (PLS) o...

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Bibliographic Details
Main Authors: James Ariel Sánchez-Alzate, Javier A. Sánchez-Torres
Format: Article
Language:English
Published: Universidad Nacional de Colombia 2017-01-01
Series:Dyna
Subjects:
E-commerce risks
Purchase intention
Internet
Social Influence
Web reputation
Online Access:https://revistas.unal.edu.co/index.php/dyna/article/view/54161

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